CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Loyalty stories - Page 11

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Payment terms crucial for B2B eCommerce success – study

Thu, 21st Mar 2024
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e-commerce
A Hokodo study indicates payment terms are key in B2B eCommerce, with 83% of businesses willing to abandon a transaction without them.
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Australians likely to switch brands due to poor digital experience

Wed, 13th Mar 2024
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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Five metrics every successful professional services firm uses to remain profitable

Wed, 21st Feb 2024
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Professional services firms boost profitability through understanding core metrics as insight into these factors enables targeted improvement.
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How Innovative Loyalty Programs Boost Customer Retention

Mon, 19th Feb 2024
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subscriptions
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
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BMO partners with Dynatrace to upscale digital banking capabilities

Thu, 15th Feb 2024
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BMO joins forces with tech firm Dynatrace to bolster their digital banking facilities, leading to efficient problem-solving and enhanced customer experiences.
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Airtime Rewards & O2 launch exclusive cashback campaign in February

Tue, 6th Feb 2024
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Airtime Rewards and O2 give an economic boost through an exclusive cashback initiative in February, allowing O2 customers to offset phone bills with purchases from over 180 retail partners.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders

Mon, 5th Feb 2024
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Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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Loyalty programs and innovation, experts reveal all

Wed, 31st Jan 2024
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As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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Dynatrace appoints Laura Heisman as new Chief Marketing Officer

Mon, 22nd Jan 2024
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virtualisation
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digital transformation
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Unified observability and security pioneer, Dynatrace, appoints Laura Heisman, seasoned marketing executive and advocate for women in tech, as their new Chief Marketing Officer.
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Eagle Eye launches EagleAI for grocery, retail personalisation

Mon, 15th Jan 2024
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data analytics
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Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.
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Egress experts predict wave of AI weaponisation in cyber threats for 2024

Wed, 27th Dec 2023
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phishing
Egress forecasts AI-powered cyber threats to soar in 2024, with cybercriminals exploiting artificial intelligence.
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Optimizely leaders predict AI surge & focus on customer loyalty in 2024

Wed, 27th Dec 2023
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Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024. .
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Barracuda Networks launches global partner success programme

Wed, 6th Dec 2023
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Barracuda Networks debuts its Barracuda Partner Success Programme, designed to foster growth and optimise sales strategies globally.
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The future of omnichannel: Your success blueprint in a digital world

Thu, 16th Nov 2023
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omnichannel
Customer loyalty is absolutely the most important thing. But it is a byproduct of the people that work for you.
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ShipStation & ChannelEngine partnership aims to enhance global ecommerce experiences

Mon, 13th Nov 2023
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supply chain
ShipStation and ChannelEngine's new partnership targets enhancing global ecommerce, easing merchants' shipping logistics and marketplace integration.
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'Commvault unveils AI-enhanced data protection platform 'Commvault Cloud''

Thu, 9th Nov 2023
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data protection
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ransomware
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public cloud
Commvault has launched its new platform, Commvault Cloud, offering enhanced cyber resilience and data protection solutions for hybrid cloud organisations.
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Me&u launches marketing platform in partnership with Eagle Eye

Wed, 8th Nov 2023
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
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KnowBe4 appoints Cindy Zhou as Chief Marketing Officer

Wed, 8th Nov 2023
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KnowBe4 has named Cindy Zhou as its Chief Marketing Officer, entrusting her with spearheading the firm's global marketing, PR, and sales strategies.
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Beyond NPS: Why trust matters most in customer loyalty

Wed, 25th Oct 2023
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partner programmes
It may be the one number you need to grow, but most organisations aren't clear on the best way to increase their NPS score.
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Antavo and Concord partnership to enhance digital customer experiences

Mon, 23rd Oct 2023
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commerce systems
Antavo, an Enterprise Loyalty Cloud company, and digital transformation firm Concord, forge a partnership aimed at improving digital customer experiences.