CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Journey stories - Page 9

Greg grant  ceo of ps hummingbird

How GenAI is breaking down silos to reshape businesses

Wed, 26th Feb 2025
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digital transformation
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GenAI is revolutionising businesses by dismantling data silos, enabling seamless integration and boosting efficiency across diverse operational systems.
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Petbarn introduces 'PetAds' media network for pet lovers

Thu, 20th Feb 2025
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martech
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marketing
Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.
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Unlocking the power of speech to humanise AI-driven customer experiences

Mon, 10th Feb 2025
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martech
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personalisation
Recent advancements in conversational AI are transforming customer experiences, as brands embrace AI to foster deeper relationships and enhance engagement.
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Remote goods fraud to rise, eCommerce losses to hit $10B

Fri, 31st Jan 2025
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biometrics
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cx
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martech
A study by Juniper Research predicts a global 18% rise in remote physical goods fraud by 2025, with losses reaching USD $10 billion, driven by advanced tactics.
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Sinch predicts AI & human synergy in customer service 2025

Thu, 19th Dec 2024
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
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Bureau raises USD $30m Series B amid soaring fraud costs

Thu, 19th Dec 2024
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gaming
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fintech
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cx
Bureau has raised USD $30 million in a Series B funding round, aiming to tackle the global fraud crisis, which costs USD $486 billion each year.
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Umbraco predicts key CMS trends for 2025 including AI focus

Tue, 17th Dec 2024
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
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8x8 sees 60% growth in new product sales for FY25 Q2

Wed, 27th Nov 2024
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digital transformation
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cx
8x8 has reported over 60% year-on-year growth in new product sales, attributed to the rising demand for its AI-powered customer experience solutions.
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HiTRUST focuses on balancing security with user experience

Fri, 22nd Nov 2024
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cx
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martech
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payment technologies
HiTRUST highlights the need for a balance between online security and user experience in digital payments, as businesses face increasing pressures in this sector.
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United Cellars wins at Asia eCommerce Awards 2024 for innovative CX

Fri, 22nd Nov 2024
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digital transformation
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cx
United Cellars has been honoured at the Asia eCommerce Awards 2024 for leveraging technology to enhance customer experiences with SmartOSC's support.
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Pega unveils new tools to aid legacy system modernisation

Wed, 20th Nov 2024
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digital transformation
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cx
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martech
Pegasystems has unveiled enhancements to its Pega GenAI Blueprint, aiming to expedite legacy systems' modernization and alleviate technical debt.
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8x8 unveils AI-driven enhancements to cloud platform

Tue, 12th Nov 2024
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uc
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cx
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martech
8x8 has launched new AI-driven enhancements to its cloud platform, aiming to boost customer engagement and support over 50 languages for live chats.
Jermey by line

Winning customer loyalty is a marathon, not a sprint

Fri, 1st Nov 2024
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digital transformation
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fintech
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cx
As the race for customer loyalty intensifies, Australian and New Zealand banks must modernise rapidly to meet soaring digital expectations.
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Salesforce partners with RLC Residences for digital upgrade

Thu, 17th Oct 2024
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digital transformation
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cx
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martech
Salesforce partners with RLC Residences to enhance customer experience in the Philippines through digital transformation using AI and unified data solutions.
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AI presents opportunities for SMBs, but demands careful execution

Wed, 9th Oct 2024
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digital transformation
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cx
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martech
Elise Balsillie of Thryv advises small businesses on integrating AI, highlighting data quality and the importance of balancing automation with human interaction.
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Certinia unveils Customer Success Cloud for seamless integration

Fri, 6th Sep 2024
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cx
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martech
Certinia has launched its Customer Success Cloud, integrating seamlessly with its existing Professional Services Cloud to enhance collaboration across departments.
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Survey shows gaps in business' efforts to enhance CX

Wed, 7th Aug 2024
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crm
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uc
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cx
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
Piotr korzeniowski ceo piwik pro

How to optimize your brand's eCommerce site around key online shopping days

Wed, 17th Jul 2024
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
Chris shayan

Chris Shayan appointed head of AI at Backbase to lead vision

Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
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Zoho unveils capabilities to boost customer operations

Fri, 7th Jun 2024
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crm
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devops
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.