CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Journey stories

Customer voice glowing sphere ai data nodes quadrant blue purple

Qualtrics named Leader in 2026 Gartner VoC Quadrant

Last week
#
uc
#
digital transformation
#
cloud security
Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.
Komerz

Komerz buys Glassbox in deal valuing firm at USD $330m

Last week
#
cx
#
martech
#
commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Global contact center omnichannel support analytics operations room

8x8 launches Engage globally to extend customer CX

Last week
#
uc
#
data analytics
#
digital transformation
8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.
Marketing analytics dashboard laptop sf skyline flat vector daylight

BrightEdge unveils AI tools to track search visibility

Last week
#
data analytics
#
cx
#
martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Ai enterprise control room dashboards customer journey revenue scale

Auxia hits 100bn AI decisions as enterprises scale up

Last week
#
saas
#
devops
#
data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Modern travel booking website world map resorts search filters warm

Algolia powers AI search overhaul for Club Med website

Last week
#
devops
#
data analytics
#
digital transformation
Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
Ai contact center cloud hub with crm icons multichannel support

Salesforce unveils Agentforce AI-powered contact centre

Last week
#
crm
#
uc
#
data analytics
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
Jen grant

Quiq hires Jen Grant as CMO to drive scaled AI agents

Last week
#
uc
#
digital transformation
#
cx
Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
Pell1 d3a0530 1 copy 2

Elastic says AI search & context now decide customer loyalty

Last week
#
hybrid cloud
#
data analytics
#
digital transformation
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Smartphone travel booking social creator content personalized ui

Taboola predicts five trends reshaping travel marketing

Last week
#
data protection
#
cx
#
martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Cozy uk living room digital detox reading by window cityscape

Global Day of Unplugging pushes brands to cut noise

This month
#
data protection
#
cx
#
martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Ai shadow over conference room worried executives fading brand logos

B2B marketers struggle to manage brand visibility in AI

This month
#
digital transformation
#
cx
#
martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Laptop shoppable product grid with digital ad banners on desk

Vudoo & PubMatic launch shoppable programmatic ads

This month
#
cx
#
martech
#
data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Brand reputation journey ai search shadow minimalist modern art

Google AI more negative than ChatGPT for brand reputation

This month
#
cx
#
martech
#
risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Christine bourdon headshot  3

Why women's influence in tech matters beyond headcount

This month
#
cx
#
martech
#
ai
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
Modern smartphone chat shopping ui with city skyline background

Criteo becomes first adtech partner for ChatGPT ads

This month
#
cx
#
martech
#
personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Martyn

AI-era contact centres become strategic CX data hubs

This month
#
crm
#
uc
#
data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
Telecom ops center unified network dashboard customer journey

Infovista unveils VistaOne to unify network & CX data

This month
#
network infrastructure
#
data analytics
#
digital transformation
Infovista launches VistaOne platform to fuse network and customer experience data, using agentic AI to speed decisions and cut operating costs.
Leigh segall(2)

Smart Communications pursues trusted AI for customers

This month
#
uc
#
hybrid cloud
#
digital transformation
Smart Communications helps organisations in regulated industries face down communication challenges every day.
3d ai hub translucent cubes omnichannel customer service data

Infobip unveils AgentOS to power AI-first customer service

Last month
#
uc
#
data analytics
#
digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.