CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer engagement stories

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Komo changes the landscape of influencer marketing
This month
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data ownership
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customer engagement
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talent
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners. 
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Appian partner awards showcase process automation excellence
This month
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cx
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paas
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it automation
The winners have created innovative business solutions on the Appian Platform, exceeding customer expectations and maintaining service delivery excellence.
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Revolent to address growing cloud skills gap in the region
Last month
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cloud services
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digital transformation
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salesforce
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.
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Investment in customer engagement drives revenue: Twilio
Thu, 30th Mar 2023
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cx
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data protection
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cdp
Twilio’s annual customer engagement report finds customer engagement investments increase brands’ resilience by boosting revenue and improving customer loyalty.
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Why usage-based pricing may be the antidote to subscription fatigue
Tue, 14th Mar 2023
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saas
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streaming
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subscriptions
Subscription-based businesses, many of which boomed at the height of the pandemic, have since experienced the 'Great Unsubscribe'.
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The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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advertising
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online shopping
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retail
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
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eCommerce perceived and real user needs differ: Storyblok
Wed, 1st Mar 2023
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cx
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cms
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website
Storyblok survey of 6,000 consumers and 500 business leaders reveals a significant divide between eCommerce businesses’ perceived customer needs and reality.
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Supara uses Freshworks for customer support to aid eCommerce
Fri, 6th Jan 2023
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cx
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omnichannel
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customer engagement
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
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New Zealand’s eCommerce sector lags in customer experience
Thu, 5th Jan 2023
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cx
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customer engagement
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customer service
A New Zealand eCommerce expert worries that the art of retail may be lost to the cookie cutter approach currently dominating local online shopping sites.
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Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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cloud services
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martech
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it automation
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
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DXC Technology opens customer engagement centre in Sydney
Fri, 9th Dec 2022
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collaboration
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customer engagement
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hybrid workforce
Purpose-built drop-in space will focus on much-needed in-person customer collaboration and set a blueprint for hybrid modern workplaces.
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Customer engagement platform MoEngage gains entry in ANZ
Fri, 25th Nov 2022
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paas
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cx
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enterprise it
MoEngage will support brands such as MyDeal.com.au and Nova Entertainment in optimising their customer experience in Australia and New Zealand.
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Tranxactor Group to build customer loyalty with Oracle
Thu, 28th Jul 2022
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cloud services
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commerce systems
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payment gateways
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
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Research finds more than half of APAC consumers think customer service is an afterthought
Thu, 20th Jan 2022
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crm
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cx
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martech
Zendesk's annual research has uncovered a gap between consumer expectations and company actions regarding customer service. 
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ActiveCampaign automates sales engagement into customer lifecycle
Mon, 8th Nov 2021
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sales
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customer engagement
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automation
ActiveCampaign says businesses no longer need to use separate systems for marketing and sales.
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How card-linked loyalty programs will take eCommerce to the next level
Thu, 14th Oct 2021
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cx
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martech
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crm
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
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Genesys looks to humanise customer experiences with latest release
Fri, 8th Oct 2021
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contact centre
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crm
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cx
Genesys has launched BeyondCX, an eLearning program designed to help contact centre employees and supervisors learn soft skills to better deliver empathetic, personalised experiences.
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The foundations of a modern data-driven organisation: Obtaining a clear view of the customer
Wed, 6th Oct 2021
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crm
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cx
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martech
Reaching new levels of customer-centricity is only possible through becoming increasingly data-driven.
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The importance of anticipatory design in mobile banking
Fri, 1st Oct 2021
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contact centre
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fintech
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crm
Applying technology allows banks to anticipate their customer needs, create value and exceed customer expectations.
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8x8 brings receptionist role into the future with latest offering
Wed, 29th Sep 2021
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contact centre
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wfh
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microsoft teams
According to the company, 8x8 Frontdesk is designed to advance the receptionist role by delivering a tailored experience and user interface that brings together traditional unified communications and contact centre capabilities.
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The opportunity for CIOs to impact the customer experience
Thu, 16th Sep 2021
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crm
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cx
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martech
Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.
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‘A question of respect’ — Consumer reactions to poor digital services have hardened during the pandemic
Mon, 30th Aug 2021
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crm
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cx
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martech
Those who get it wrong, even just once, could see more than half of their customers leave forever.
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Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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crm
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cx
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martech
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey. 
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Three key areas of modern digital experiences that organisations need to keep an eye on
Fri, 27th Aug 2021
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crm
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cx
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martech
The COVID-19 pandemic has enhanced customer expectations, and interactions must be built on a solid digital strategy, writes Empired head of digital Kevin Miller.
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