CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Customer engagement Stories

Global Stories

Customer engagement stories

Bunq launches €5,000 credit limit on free credit card
Fintech

Bunq launches €5,000 credit limit on free credit card

The move gives bunq customers a flexible borrowing option for hotel and car-hire bookings as the digital bank pushes deeper into credit.

By Sofiah Nichole Salivio • 4 min read • Yesterday
DXC names three winners of 2026 insurance invitational
Software-as-a-Service

DXC names three winners of 2026 insurance invitational

Insurers in Australia and New Zealand may gain tools for fraud checks, customer communication and injury recovery after DXC picked three startups.

By Mara Sugue • 5 min read • Today
AI loyalty shift threatens retailers' direct customer ties
Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last week
Flam raises USD $40 million in QED-led funding round
Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Australian consumers ditch AI chats over memory gaps
Customer Relationship Management

Australian consumers ditch AI chats over memory gaps

Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Guidewire appoints Zack Levy as APAC services head
Software-as-a-Service

Guidewire appoints Zack Levy as APAC services head

Asia-Pacific insurers facing cloud and AI overhauls may get tighter delivery oversight as Guidewire reshapes its regional leadership team.

By Joseph Gabriel Lagonsin • 3 min read • Last week
OneKloudX promotes Sandy Kistas to services director
Software-as-a-Service

OneKloudX promotes Sandy Kistas to services director

The appointment aims to tighten project delivery and margins as the ERP consultancy expands its Australia and New Zealand practice.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last week
Gym-goers more likely to buy after workouts, study finds
Point of Sale

Gym-goers more likely to buy after workouts, study finds

Post-workout moods are fuelling sales, with a UK survey finding 90% of gym-goers are more likely to buy after exercise.

By Sofiah Nichole Salivio • 3 min read • Last week
TiVo launches Agent TiVo for AI entertainment discovery
Personalisation

TiVo launches Agent TiVo for AI entertainment discovery

Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Half of Australians identify as gamers, Havas finds
Gaming

Half of Australians identify as gamers, Havas finds

The survey points to tighter rules, stronger brand scrutiny and gaming's growing role in how Australians socialise, learn and spend.

By Sean Mitchell • 4 min read • This month
inDrive names new leaders for food, ads & delivery
Fintech

inDrive names new leaders for food, ads & delivery

The move signals inDrive's push into groceries, ads and courier services to deepen user engagement and diversify revenue across 48 countries.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Customer engagement stories

Loyalty programmes reshape Australian travel choices
Data Analytics

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Today
Goodbuy wins Best of Show at FinovateFall in New York
Fintech

Goodbuy wins Best of Show at FinovateFall in New York

Audience-voted recognition may boost Goodbuy's push to help credit unions win deposits and small-business income through local commerce.

By Karen Joy Bacudo • 4 min read • Last week
Sapiens launches AI-native insurance platform for insurers
Software-as-a-Service

Sapiens launches AI-native insurance platform for insurers

Insurers could cut costly system overhaul delays as the new software embeds AI in core policy, claims and billing workflows.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Beyond badge-scans: why tech events should be designed for trust
Software-as-a-Service

Beyond badge-scans: why tech events should be designed for trust

For enterprise tech buyers, in-person events now matter most as a way to reduce risk, build confidence and speed deals.

By Sophie Crosby • 5 min read • Last week
Sunderland extends Seriös Group data partnership deal
Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • This month
Carsales launches Nexgate software for dealer teams
Software-as-a-Service

Carsales launches Nexgate software for dealer teams

Dealer groups could save time as the platform unites stock, pricing and buyer data, helping staff act faster on sales opportunities.

By Sean Mitchell • 4 min read • This month