CMOtech Asia - Technology news for CMOs & marketing decision-makers

Cookies stories

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Privacy regulations may increase data sharing by websites, Warwick study shows
Last month
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gdpr
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warwick business school
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competition
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
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OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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data
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google
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privacy
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
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Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cybersecurity
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website
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norton
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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cdp
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digital marketing
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adobe
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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cybersecurity
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iam
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cookies
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
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Staying secure this holidays with PureVPN
Wed, 21st Dec 2022
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vpn
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privacy
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streaming
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.
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New Salesforce report sheds light on the state of marketing
Fri, 4th Nov 2022
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martech
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ai
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salesforce
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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martech
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cdp
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Adobe updates CDP, puts first-party data front and centre
Thu, 16th Jun 2022
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bi
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big data
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data analytics
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Hands-on review: Norton Anti Track 19 software
Thu, 5th May 2022
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gaming
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reviews
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technology gifts
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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First-party data: A reason to celebrate
Fri, 8th Apr 2022
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big data
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bi
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data analytics
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Adobe expands Experience Platform with Segment Match
Thu, 17th Mar 2022
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martech
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creative technologies
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cdp
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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martech
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digital marketing
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cookies
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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With death of third-party cookies on horizon, Adobe provides marketers with alternative
Wed, 28th Apr 2021
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martech
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creative technologies
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cdp
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
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Google Chrome postpones changing cookie policy in wake of COVID-19
Tue, 7th Apr 2020
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cybersecurity
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cookies
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privacy
Chrome delays privacy shift to aid vital websites amid pandemic.
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What's the latest weapon in the fight against malware?
Wed, 2nd Mar 2016
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malware
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firewall
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network management
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.