Cookies stories - Page 2
Adobe updates CDP, puts first-party data front and centre
Thu, 16th Jun 2022
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data analytics
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martech
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planning
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Hands-on review: Norton Anti Track 19 software
Thu, 5th May 2022
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gaming
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reviews
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digital entertainment
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.
Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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data analytics
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cx
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Adobe expands Experience Platform with Segment Match
Thu, 17th Mar 2022
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data analytics
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martech
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cdp
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Wed, 28th Apr 2021
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data analytics
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martech
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cdp
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Google Chrome postpones changing cookie policy in wake of COVID-19
Tue, 7th Apr 2020
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data privacy
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cybersecurity
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cybersafety
Google Chrome delays its SameSite Cookie policy update due to COVID-19, to ensure stability for essential services websites like banking and healthcare.
What's the latest weapon in the fight against malware?
Wed, 2nd Mar 2016
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malware
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firewalls
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network infrastructure
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.
Perfecting an online privacy policy
Wed, 26th Jun 2013
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data privacy
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data collection
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cookies
The security of personal data is top of everyone’s mind when surfing the web, but how do you keep information coming through your school’s website secure?.
RadiumOne leads way on social data advertising
Mon, 23rd May 2011
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social media
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sharethis
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market
RadiumOne dominates social-data advertising, boosting retailer returns from USD $8 to USD $14 per ad dollar, now acquiring widget firms to solidify hold.