Content Creation stories - Page 2
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Creative industry leaders champion automation at LA event
Industry leaders at the Henry Stewart Creative Production LA event highlight automation as essential in creative production.
WPP & Sprinklr join forces to boost personalised customer experiences
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
HR, business leaders struggle with upskilling despite AI boom
While 75% of HR and business leaders recognise the importance of upskilling, 76% struggle to implement suitable programmes, a study shows.
Mastercard launches unique gaming initiative with G2 Esports & Riot Games
Mastercard debuts its first gaming initiative, the 'Gamer Academy', in collaboration with G2 Esports and Riot Games.
Social trends report unfolds brand-customer disconnect
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Storyblok & Bynder partnership to enhance content management precision
Storyblok and Bynder unite to enhance content management accuracy, aiming to aid marketing teams in upholding brand consistency.
iXsystems unveils much-anticipated TrueNAS F-Series for advanced storage
iXsystems reveals cutting-edge TrueNAS F-Series with high performance all-NVMe systems– an anticipated advancement in storage solutions.
New Zealand's Rebel Fleet bolsters Aussie film industry with Equinix partnership
Australia's film and TV productions will benefit from advanced technical services as The Rebel Fleet deploys in Equinix, a digital infrastructure company.
Darabase to launch groundbreaking AR advertising platform
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.
AI could alleviate rising Australian burnout rates
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
E-commerce giants betting on low pricing, genAI for Double 11 success
For this year's Double 11 shopping festival, e-commerce giants are expected to focus on low pricing and use genAI to aid sales.
CYPHER Learning introduces AI 360 for course creation
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
Australian businesses lead in AI adoption, HubSpot research reveals
Australian businesses are leading the way in adopting AI technology, with major firms utilising generative AI tools, says HubSpot research.
Australian businesses increasingly incorporating AI into marketing strategies
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
Leica launches the first camera with built-in Content Credentials
Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.
CloudSponge launches 'Better Sharing' plugin on WordPress
CloudSponge launches Better Sharing, a WordPress plugin aimed at transforming email sharing for website visitors.
Warwick study reveals sentiment shifts in text rewritten by AI
Warwick Business School study reveals Large Language Models (LLMs) unintentionally neutralise sentiments in original text.
Oracle NetSuite introduces AI-powered Text Enhance boosting productivity
Oracle NetSuite has unveiled advanced AI-powered features to enhance productivity through contextual and personalised content.
ASUS launches affordable OLED Vivobook Go 15 exclusively in Australia
ASUS unveils the Vivobook Go 15 OLED, an affordable, entry-level laptop, bringing OLED technology to Australians.
Voice analytics market projected to reach USD 9.33 billion by 2030
The voice analytics market is set to soar to $9.33bn by 2030, fuelled by growing use of voice recognition tech.
YouTube unveils AI-powered 'Spotlight Moments' adTech
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
DigiCert launches Discovery for streamlined cryptographic key management
DigiCert unveils Discovery, a central management tool for cryptographic keys, aiming to improve cybersecurity.
Twitch announces 'Stories on Twitch' feature for mobile app users
Twitch mobile app users will soon enjoy a new feature, 'Stories on Twitch', launched by the live streaming platform.