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Content Creation stories

AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month

Global Stories

Content Creation stories

PRLab scores 100 media placements for Gr4vy campaign
Software-as-a-Service

PRLab scores 100 media placements for Gr4vy campaign

The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.

By Karen Joy Bacudo • 3 min read • 2 days ago
Hands-on review: OPPO Bubble adds a smarter viewfinder
Content Creation

Hands-on review: OPPO Bubble adds a smarter viewfinder

A live rear-camera preview and remote shutter make selfies and group shots easier for compatible OPPO phone owners.

By Sean Mitchell • 4 min read • Last week
Equals signs long-term CNN International media deal
Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • Last week
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last week
Generate launches Ones to Watch for ANZ B2B marketers
Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Last week
B2B marketers cut agency spend as work moves in-house
Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Last week
team.blue adds AI tools across four small business brands
Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last month

Stories from Other Regions

Content Creation stories

NIIT Learning named to Training Industry AI top 20
eLearning

NIIT Learning named to Training Industry AI top 20

The ranking could help NIIT Learning win attention from corporate buyers as demand grows for AI tools that speed training content creation.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
New Zealand SMEs widen AI adoption gap, MYOB finds
Software-as-a-Service

New Zealand SMEs widen AI adoption gap, MYOB finds

Smaller firms risk being left behind as medium-sized companies in New Zealand are far more likely to have AI embedded in daily operations.

By Karen Joy Bacudo • 5 min read • Yesterday
Consistent launches Wave wired gaming headset in India
Partner Programmes

Consistent launches Wave wired gaming headset in India

The new headset adds to India's crowded low-cost gaming market, where buyers are weighing sound quality, comfort and microphone clarity.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
Nuggit launches GBP £5 million fund for UK YouTubers
Artificial Intelligence

Nuggit launches GBP £5 million fund for UK YouTubers

UK YouTube creators can now tap growth capital and operational support without surrendering ownership, as Nuggit targets a fast-maturing sector.

By Sofiah Nichole Salivio • 4 min read • Last week
Liquid Interactive launches with CAD $700,000 seed backing
Generative AI

Liquid Interactive launches with CAD $700,000 seed backing

The Toronto startup must prove interactive photo tools can keep users engaged beyond the novelty as it begins with only one free app.

By Sean Mitchell • 4 min read • Last week
AI search tools slash website traffic by up to 80%
Generative AI

AI search tools slash website traffic by up to 80%

Businesses risk losing up to 80% of web traffic as AI answers keep users from clicking through to original search results.

By Sean Mitchell • 5 min read • Last week
Ngāti Whātua names first tech scholarship recipients
Marketing

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • Last week
Authentic Digital named Semrush's first NZ partner
Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last week