Connected TV stories - Page 5
AI, eCommerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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martech
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ai
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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partner programmes
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samsung
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.
Yahoo and Amplified Intelligence unite for innovative partnership
Tue, 10th Oct 2023
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yahoo
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integration
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desktop
Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.
OpenX & ExchangeWire highlight sustainable advertising efforts
Mon, 9th Oct 2023
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fraud
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media
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commerce
OpenX and ExchangeWire's report shines light on JAPAC advertising's sustainability efforts & carbon-neutral trend.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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martech
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data privacy
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e-commerce
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.
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Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
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martech
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data privacy
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amazon
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
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data analytics
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cx
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martech
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
Mediaocean identifies challenges and opportunities of omnichannel marketing and CTV
Thu, 13th Jan 2022
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martech
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omnichannel
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open source
Omnichannel marketing remains a challenge for businesses, with 46% concerned about cross-platform measurement, according to a Mediaocean report.
Mobile eCommerce: In-app shopping set to reach an all-time high
Wed, 1st Dec 2021
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edutech
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martech
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commerce systems
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.
Enterprise video up 91% due to COVID-19, Brightcove data finds
Mon, 15th Jun 2020
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digital entertainment
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video
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brightcove
Remote working has driven a 91% surge in enterprise video usage in Australia and New Zealand, Brightcove reports.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Will 2018 be the year for OTT 2.0?
Thu, 3rd May 2018
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uc
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digital entertainment
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video
Over the Top (OTT) video is rapidly gaining fans and market share, but 2018 could well be the year it reaches a whole new level.
We're watching more streaming video than ever - even on our phone screens
Thu, 15th Jun 2017
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digital entertainment
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video
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streaming
Do you like watching streaming content that's more than 20 minutes long? Binge watching TV series online? Turns out you're not alone.
Smart TVs the latest hacker weapon
Tue, 12th Jan 2016
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wireless networks
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cloud services
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check point software
Cyber criminals are using creative ways to the exploit the cracks of a more connected world, according security vendor Check Point.
Mobile privacy and the cross-device conundrum...
Tue, 2nd Sep 2014
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mdm
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apps
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byod
Most mobile apps ask us kindly to agree to all kinds of data sharing up front. We do, assuming the app won't work if we don't (it will).
Skype me don't call me
Sun, 1st Aug 2010
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uc
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voip
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contact centre
Skype, the popular software application for voice calls, is set to revolutionise how we communicate and pay for calls.