Connected TV stories - Page 3
Holiday sales success: essential insights for app marketers
Sat, 11th Oct 2025
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cx
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martech
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ai
App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.
Cosmo5 launches globally to drive AI-powered brand engagement
Thu, 2nd Oct 2025
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data analytics
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partner programmes
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ai
Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.
StarHub launches Dynamic Ad Pods for personalised live TV ads
Thu, 18th Sep 2025
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data analytics
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marketing
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starhub
StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Acast & Magnite team up to streamline global podcast ads
Thu, 31st Jul 2025
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martech
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marketing
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digital media
Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Thu, 17th Jul 2025
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martech
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data privacy
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ai
Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.
Silverpush unveils AI tool for brand safety on TikTok ads
Sat, 14th Jun 2025
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martech
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ai
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social media
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
YouTube drives trust, eCommerce growth in Southeast Asia
Fri, 6th Jun 2025
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.
Video & influencer strategies seen as key for B2B marketers
Fri, 6th Jun 2025
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Mattel & Tubi launch shoppable TV ads with QR code tech
Wed, 4th Jun 2025
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martech
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commerce systems
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e-commerce
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
Australian digital video ads lead APAC in engagement, but risks remain
Wed, 28th May 2025
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
StackAdapt, Samba TV team up to advance CTV in Australia
Tue, 27th May 2025
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martech
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supply chain
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ai
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.
Ooredoo Qatar trials HopprTV for personalised TV advertising
Fri, 16th May 2025
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
OzTAM partners with Samba TV & Nexxen for data project
Fri, 11th Apr 2025
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Nexxen appoints Shironishi as VP for Japanese expansion
Sat, 15th Mar 2025
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martech
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digital media
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leadership
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
FreakOut advances ad tech with Neurons AI partnership
Wed, 12th Mar 2025
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martech
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ai
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marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
Top trends shaping retail media to reach USD $179.5bn
Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.