Connected TV stories
Seedtag launches NeuroX contextual ad exchange for brands
Last week
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ai
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digital media
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ml
Seedtag opens NeuroX exchange to let agencies and brands buy on content cues as privacy changes reshape programmatic advertising.
PubMatic finds co-viewing lifts CTV ad action in APAC
Last week
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pubmatic
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connected tv
PubMatic study finds APAC co-viewing on connected TV drives stronger ad recall, attention and post-ad action, with weekend evenings key.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Lemma launches AI platform for measurable outdoor ads
Last week
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenX appoints new product chief as it expands curation
Last week
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Last week
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Moloco launches app-focused connected TV ad product
Last week
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Moloco launches performance CTV ads for app marketers
This month
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
OpenX expands News Australia deal for Tubi CTV ads
This month
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martech
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digital media
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svod
OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.
OpenX rebrands as The Intelligent SSP to cut ad complexity
This month
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
This month
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martech
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partner programmes
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ai
DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
Vistar Media expands Singapore team with three hires
This month
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recruitment
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real time data
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data driven
Vistar Media boosts Singapore presence with three senior hires as rising demand for programmatic digital out-of-home advertising drives regional expansion.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Seedtag unveils Liz Agent AI to speed media planning
Last month
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
DangleAds names Saurabh Wason Assistant Vice President
Last month
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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
Vudoo & PubMatic launch shoppable programmatic ads
Last month
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Ogury brings persona-based audience targeting to CTV
Thu, 26th Feb 2026
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data privacy
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payment technologies
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trends & predictions
Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.
Taboola names Krishan Bhatia first chief business officer
Fri, 20th Feb 2026
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martech
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genai
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ai
Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.