Connected TV stories
Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.
Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.
The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.
Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.
Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.
Eligible TCL TV owners in Europe can now use voice-led Gemini searches and smart home controls, with the UK already receiving the update.
Advertisers can now measure sales and visits from living-room ads as Teads expands connected TV into a performance channel.
Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.
Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.
Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.
Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Advertisers will soon get broader real-time access to Channel 4's premium video inventory, as Amazon Ads and four other platforms join its network.
A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.
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