CMOtech Asia - Technology news for CMOs & marketing decision-makers

Business Transformation stories - Page 3

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Flywire appoints Christine Katziff to board & audit

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Flywire taps former Bank of America audit chief Christine Katziff for board role as it bolsters oversight of its global payments business.
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Smartsheet launches AI server for work management data

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Smartsheet unveils an AI server that plugs tools like Claude into live project data, with thousands of early users driving real-time updates.
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Gamma urges staged AI rollouts to cut CX transformation risk

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Gamma urges firms to phase AI customer experience rollouts, boosting governance and testing to cut disruption and data quality risks.
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OFX appoints Liz Lord to drive broader business offer

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OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
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Oracle launches agentic AI tools for databases & apps

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Oracle has woven new agentic AI tools into its core database and Fusion apps, promising secure, real-time automation on live enterprise data.
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Persistent appoints Hari Abhyankar to lead private equity

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Persistent hires Hari Abhyankar as EVP and global head of private equity, sharpening its push into investor and professional services markets.
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AI agents vs AI automations: how to get the mix right in your future marketing strategy

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B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
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Van Weelde Shipping picks Unit4 ERPx for modernisation

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Rotterdam's Van Weelde Shipping selects Unit4 ERPx to modernise finance and operations while consolidating its enterprise systems.
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GPT-5.4 tops AI accounting test but errors remain high

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GPT-5.4 leads new AI benchmark on real-world accounting tasks, but its 77.3% score leaves firms facing stubborn reliability gaps.
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MHP named ServiceNow's Automotive Partner of the Year

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ServiceNow names Porsche-owned consultancy MHP Automotive Partner of the Year, citing AI-powered workflows and measurable business results.
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LivTech adds CMO & CRO to drive healthcare tech growth

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LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
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Asia Pacific faces trust & culture test in AI shift

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Asia Pacific's rapid AI adoption is running ahead of culture and trust, with leaders warning a “Human Advantage” gap could decide who wins.
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AI ambition outpaces readiness for smaller businesses

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SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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Microsoft unveils Agent 365 & new Microsoft 365 E7 suite

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Microsoft launches Agent 365 and Microsoft 365 E7, blending AI agents, Copilot upgrades and security tools in a single enterprise push.
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OptiValue Tek, SFJ join forces on AI-led enterprise revamp

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OptiValue Tek and SFJ Business Solutions forge alliance to drive AI-led legacy modernisation and agentic enterprise transformation worldwide.
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Trust, transformation and the women leading modern client partnerships

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Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
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Leadership, transformation, and designing what's next for women

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An Iranian tech leader calls for women to claim space in AI and redesign leadership so work and family expand, not limit, their futures.
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It's not a gender gap, it's a confidence gap: Rethinking women's participation in the AI era

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In AI‑driven workplaces, women face less a barrier of access than of confidence - and early, everyday experimentation may prove decisive.
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Customer success is not support, it is stewardship

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Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.
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AI-era contact centres become strategic CX data hubs

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In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.