Australian stories - Page 3

Prophet has published a new market mix modelling guide to help marketers prove commercial impact, with examples showing how MMM can expose hidden value in campaigns.

Cloudera says most firms have embraced AI, but weak data governance, access controls and integration are still blocking real-world gains.

Operator XR unveils portable Interceptor VR training for counter-drone teams as defence spending rises and agencies seek faster preparation.

Intuit appoints Xero veteran Matthew Miles as Head of Product for APAC as it steps up investment in Australia and wider Asia Pacific.

IDC study says outdated systems are stalling AI rollouts across Asia Pacific, while digitally mature firms far outpace peers on revenue.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

Workday's higher education software wins a second Gartner Leader nod as it rolls out student records tools to universities in Australia and New Zealand.

AI-driven bots and machine accounts are exposing long-running identity security gaps across Australian and New Zealand organisations, experts warn.

Xero's Anthropic tie-up deepens finance software AI split as groups weigh integrated platforms against agent tools that work across multiple systems.

ADAPTOVATE taps transformation veteran Jim Cundiff as Managing Director and Partner to deepen North American growth and its AI consulting push.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Trintech expands embedded AI across close processes with Beacon assistant, aiming to speed journal entries, matching and risk checks.

Aspire taps J.P. Morgan Payments for cross-border FX as the Singapore fintech expands wallet conversions in SGD, USD, GBP, EUR and HKD.

MCPs are emerging as the governed layer that lets AI agents reason across enterprise systems, reducing brittle integrations and easing security risks.

UK enterprises press ahead with AI deployment as 94% warn of sprawl, while integration issues and legacy data remain major hurdles.

Identity failures are now the main way cyber attackers breach firms, with experts warning that non-human credentials are widening the risk.

Gigamon urges firms to start post-quantum planning now, citing encrypted traffic risks, harvest now, decrypt later fears and a widening readiness gap.

Megantic and Shopify APAC warn Australian retailers to overhaul product data and site structure as AI shopping tools reshape discovery.

Deel urges Australian employers to focus on management, trust and clear goals as cost-of-living pressures revive the home-working debate.

Mastercard and Krungthai Card complete Thailand’s first live agentic payment as an AI assistant books an Elife ride from airport to city centre.