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OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Last month
Innovid launches Hypermode for faster social ad execution
DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Last month
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian work shines at inaugural AARON AI awards
Marketing Technologies

Australian work shines at inaugural AARON AI awards

Australian entrants won major prizes as the inaugural AARON Awards drew AI advertising entries from 45 countries and judged craft, not just imagery.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Apple launches business platform as Maps ads near rollout
Digital Transformation

Apple launches business platform as Maps ads near rollout

Businesses can now manage devices, listings and email in one Apple platform, ahead of a planned Maps ads roll-out in North America.

By Mark Tarre • 4 min read • Last month
OpenX expands News Australia deal for Tubi CTV ads
Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.

By Sofiah Nichole Salivio • 3 min read • Last month
Pacvue launches AI agent for commerce ad media teams
Data Analytics

Pacvue launches AI agent for commerce ad media teams

Commerce media teams can now act on campaign insights inside Slack or Pacvue, as the new tool promises faster approvals and less manual analysis.

By Joseph Gabriel Lagonsin • 4 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Last month
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Last month
BackLite UK launches Knightsbridge digital ad site
Smart Cities

BackLite UK launches Knightsbridge digital ad site

Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.

By Kaleah Salmon • 3 min read • Last month
Google says Gemini blocked 8.3 billion ads in 2025
Marketing Technologies

Google says Gemini blocked 8.3 billion ads in 2025

Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Neato raises USD $25 million to expand beyond Amazon
Data Analytics

Neato raises USD $25 million to expand beyond Amazon

The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.

By Karen Joy Bacudo • 4 min read • Last month
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Last month
HuffPost UK adopts Taboola DeeperDive AI answer engine
Marketing Technologies

HuffPost UK adopts Taboola DeeperDive AI answer engine

As referral traffic from search weakens, the publisher is betting AI answers on-site will keep readers engaged and protect ad revenue.

By Joseph Gabriel Lagonsin • 4 min read • Last month