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Advertising Technologies (Adtech) Stories - Page 23

Asian Stories

Advertising Technologies (Adtech) stories

Silverpush appoints Wiwa Cajumban as Philippines Director
Marketing Technologies

Silverpush appoints Wiwa Cajumban as Philippines Director

Silverpush has appointed Wiwa Cajumban as Country Director for the Philippines to boost its digital advertising strategy in Southeast Asia.

By Imee Dequito • 2 min read • Wed, 13th Nov 2024
Yahoo study reveals digital marketing challenges in 2025
Marketing Technologies

Yahoo study reveals digital marketing challenges in 2025

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

By Kaleah Salmon • 3 min read • Mon, 11th Nov 2024

Global Stories

Advertising Technologies (Adtech) stories

StackAdapt appoints Alessio as APAC marketing director
Marketing Technologies

StackAdapt appoints Alessio as APAC marketing director

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024
Future of B2B marketing in 2025: AI, globalisation trends
Marketing Technologies

Future of B2B marketing in 2025: AI, globalisation trends

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

By Sean Mitchell • 3 min read • Sat, 23rd Nov 2024
Survey: marketers call for new ad verification models
Unified Communications

Survey: marketers call for new ad verification models

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

By Shannon Williams • 3 min read • Fri, 22nd Nov 2024
StackAdapt & Shopify integrate for advanced ad targeting
Customer Experience

StackAdapt & Shopify integrate for advanced ad targeting

StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
Yahoo survey: ad leaders prioritise tracking over privacy
Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing budgets rise in 2024, AI drives strategic growth
Fintech

Marketing budgets rise in 2024, AI drives strategic growth

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Servers.com expands Data Centre footprint globally
Gaming

Servers.com expands Data Centre footprint globally

Servers.com has launched a new data centre in Miami and expanded operations at five global sites to meet rising customer demand.

By Sean Mitchell • 2 min read • Wed, 13th Nov 2024
Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
On Device study highlights benefits of cross-media ads
Marketing Technologies

On Device study highlights benefits of cross-media ads

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

By Kaleah Salmon • 2 min read • Tue, 29th Oct 2024

Stories from Other Regions

Advertising Technologies (Adtech) stories

Loyalty, CTV, 'brandformance': Three martech trends in 2025
Customer Experience

Loyalty, CTV, 'brandformance': Three martech trends in 2025

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

By Maria Giacobbe • 3 min read • Fri, 13th Dec 2024
Happydemics raises €13m to expand UK market presence
Marketing Technologies

Happydemics raises €13m to expand UK market presence

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

By Kaleah Salmon • 3 min read • Mon, 9th Dec 2024
Twilio unveils Linked Audiences integration for Redshift
Hyperscale

Twilio unveils Linked Audiences integration for Redshift

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

By Melania Watson • 3 min read • Tue, 3rd Dec 2024
Dentsu Aotearoa triumphs at IAB NZ 2024 awards night
Digital Transformation

Dentsu Aotearoa triumphs at IAB NZ 2024 awards night

The IAB New Zealand 2024 Digital Advertising Awards saw Dentsu Aotearoa win Best in Show for the impactful 'Ancient Influencers' campaign, among other accolades.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Luzern eCommerce acquires Tambo for Amazon strategy boost
Data Analytics

Luzern eCommerce acquires Tambo for Amazon strategy boost

Luzern eCommerce has acquired Tambo Marketplaces Limited to enhance its Amazon strategy, combining expertise for a powerful eCommerce solution.

By Melania Watson • 3 min read • Tue, 19th Nov 2024
GumGum appoints Matt Coote as Country Manager for Australia
Marketing Technologies

GumGum appoints Matt Coote as Country Manager for Australia

GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.

By Imee Dequito • 3 min read • Thu, 14th Nov 2024