Advertising Technologies (Adtech) stories - Page 20
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
#
martech
#
marketing
#
adtech
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
#
data analytics
#
martech
#
risk & compliance
Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.
Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
#
martech
#
social media
#
x
Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.
The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
#
martech
#
marketing
#
adtech
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
#
martech
#
marketing
#
opinion
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
#
martech
#
hybrid & remote work
#
google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
#
cx
#
martech
#
adtech
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
#
martech
#
marketing
#
adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
#
digital signage
#
martech
#
adobe
Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
#
martech
#
digital entertainment
#
marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
Aussies on top at Adobe's 2019 APAC partner awards
Wed, 27th Feb 2019
#
martech
#
partner programmes
#
adobe
Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe's 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
#
martech
#
google
#
adtech
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
#
digital signage
#
martech
#
marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
#
uc
#
martech
#
commerce systems
Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
#
data analytics
#
martech
#
planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant's Australia launch shakes local market
Tue, 1st May 2018
#
martech
#
online shopping
#
seo
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
#
data analytics
#
martech
#
planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
New cybersecurity export strategy from UK govt to bolster global defences
Tue, 27th Mar 2018
#
martech
#
cybersecurity
#
government
The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
#
digital signage
#
martech
#
adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
#
martech
#
cloud services
#
adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.