Adobe stories
Ant International courts merchants on AI-led Asia growth
Today
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fintech
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payment technologies
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e-commerce
Ant International wins over global merchants with AI-led payments tools as Asia's fragmented wallets and schemes lure overseas retailers.
Explainer: How Adobe is building agentic marketing
Last week
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Exclusive: Adobe ANZ chief on AI adoption trends
Last week
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digital transformation
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cx
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martech
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google Cloud expands Gemini Enterprise into AI agent hub
Last week
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devops
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digital transformation
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cloud security
Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.
Code and Theory launches AI creative tool with Adobe
Last week
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Adobe unveils seven AI marketing workflow prototypes
Last week
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe launches CX Enterprise for AI marketing workflows
Last week
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Marketing investment in B2B tech - Southeast Asia must do better
Last week
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saas
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digital transformation
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martech
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
Adobe names winners of 2026 Experience Maker Awards
Last week
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Exclusive: How Adobe showcases its innovation engine
Last week
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devops
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digital transformation
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cx
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Adobe unveils CX Enterprise Coworker for AI workflows
Last week
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe adds brand intelligence to GenStudio marketing tools
Last week
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ecm
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cx
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martech
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe launches AI brand visibility tools for businesses
Last week
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fintech
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cx
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martech
Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
Adobe expands AI partner network for customer experience
Last week
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe launches CX Enterprise to unify AI customer workflows
Last week
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Mirantis integrates NVIDIA Run:ai to speed AI deployment
This month
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virtualisation
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devops
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hybrid cloud
Mirantis ties NVIDIA Run:ai into k0rdent AI to automate GPU stack setup, cutting AI platform deployment from days to minutes for enterprises.
SnapLogic adds AI gateway to push agents into work
This month
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martech
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iam
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rpa
SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.
Adobe unveils Firefly AI assistant to streamline creative workflows
This month
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saas
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martech
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rpa
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe just rewrote the rules of graphic design
This month
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storage
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martech
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Adobe launches Firefly AI Assistant for creative apps
This month
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martech
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digital entertainment
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rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.