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IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Mon, 25th May 2026
Anthropic links Claude to Adobe, Blender & Ableton
Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Acrobat Student Spaces for study support
EduTech

Adobe launches Acrobat Student Spaces for study support

Students worried about revision accuracy can now check AI answers against source documents in Adobe's free Acrobat beta.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Adobe adds conversational AI tools to Photoshop, Firefly
Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026
Adobe backs UK Tech Towns AI skills drive in Barnsley
Smart Cities

Adobe backs UK Tech Towns AI skills drive in Barnsley

Adobe and ministers launch a Barnsley Tech Towns pilot to boost AI and digital skills, and trial AI across local public services.

By Sofiah Nichole Salivio • 5 min read • Wed, 4th Feb 2026
Cedar Lodge pupils thrive with TrilbyTV digital signage
EduTech

Cedar Lodge pupils thrive with TrilbyTV digital signage

Cedar Lodge pupils power digital signage with TrilbyTV, turning school screens into a creative, inclusive communications hub.

By Sofiah Nichole Salivio • 3 min read • Thu, 22nd Jan 2026
Adobe adds AI tools to Acrobat for slides & podcasts
Data Analytics

Adobe adds AI tools to Acrobat for slides & podcasts

Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 22nd Jan 2026
Adobe adds Firefly video tools & unlimited AI use
Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Data Protection

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

By Sean Mitchell • 5 min read • Sat, 13th Dec 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Marketing Technologies

Our view on Agentic AI: AI assistants that work for you, in your favorite apps

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

By Ely Greenfield • 5 min read • Wed, 29th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025

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