Ad Fraud stories
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.
Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.
The tactic is leaving carriers with revenue losses and customers with unexpected international text charges disguised as routine human checks.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Hijacked Google Ads accounts are serving bogus installers that trick Mac users into running MacSync stealer via fake Evernote guides.
Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.
DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.
DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.
Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.
AI-powered deepfakes and targeted malware ads are fuelling a new wave of scams, leaving UK small firms dangerously exposed online.
CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.
Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.
TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.
Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.
