SHAREit Group has overhauled its mobile advertising platform with an AI-driven upgrade that targets growth in emerging markets and expands reach to around 2.4 billion users worldwide.
The Singapore-headquartered technology company said the revamped SHAREit Ad Platform now processes up to 180 billion ad requests per day. It records more than 150 million daily ad impressions. The company positions the service as a commercial growth engine for advertisers that seek mobile-first audiences in regions such as Southeast Asia, Latin America and Africa.
Industry forecasts point to rapid expansion in those markets. Research firm eMarketer expects mobile advertising spending in high-growth regions including Southeast Asia and Latin America to outpace global averages in 2025, driven by consumers who favour smartphones over desktop devices.
SHAREit began as a utility app provider. The group now seeks a larger role in the advertising supply chain as it connects global brands with what it describes as "Next-Gen" users in emerging economies.
AI data engine
The redesigned platform runs on what SHAREit calls its proprietary "AI-Powered Core". The company has trained models on more than a decade of behavioural data from its app portfolio. It applies large-scale deep learning systems that convert user behaviour signals into commercial intelligence in real time.
The models assess user value and intent within milliseconds. The platform then matches ads with audiences it identifies as relevant. SHAREit said this matching process runs under a high-concurrency architecture that supports its current traffic volumes.
Security and traffic integrity sit at the centre of the new set-up. The group has built an AI-based anti-fraud system that monitors traffic patterns continuously. The system scans for abnormal or invalid activity and blocks it in real time. The company said this focus aims to ensure that advertiser budgets reach genuine users and that campaigns feed into long-term brand-building efforts.
Closed-loop network
SHAREit is knitting together a broader media network under its control. The platform combines inventory from the company's own utility apps with placements from device manufacturers through original equipment manufacturer partnerships. It also connects to third-party supply-side platforms.
This structure forms what SHAREit describes as a closed-loop ecosystem. The group said this ecosystem gives advertisers visibility across the user lifecycle. Advertisers can run campaigns for acquisition, retention and monetisation within the same environment.
SHAREit offers four core advertising products. These include retargeting services and matrix-based interactive ad formats. The portfolio also includes its proprietary "HotApp" promotion product, which pushes selected apps in front of users across its network.
The company supports these products with a network of more than 50 owned applications. The apps cover categories such as music players, incentive-driven offer walls, and eCommerce services. Users interact with these services on a frequent basis. SHAREit said this usage pattern creates high-intent environments for advertisers that aim to reach buyers in markets where traditional digital channels may have lower penetration.
In many emerging regions the platform ranks among the largest mobile marketing channels. SHAREit said its scale puts it on a similar level to global advertising majors such as Google and Meta in some markets.
Local execution
The group has also expanded its on-the-ground presence. It runs more than 10 regional teams in locations including Singapore, Indonesia and South Africa. These teams work with advertisers on campaign localisation, creative adjustment and post-campaign analytics. The company said this structure links global reach with local cultural and language knowledge.
Jason Wang, Partner of SHAREit Group, said the evolution of the platform reflects a wider shift in its business model.
"Our core philosophy has always been to start with developers, but not stop there. AI is essential to moving beyond traffic-driven competition and returning to the fundamentals of advertising. SHAREit Group is not just a media publisher but a smart digital infrastructure for emerging markets. By applying AI-driven insights, robust anti-fraud capabilities, and a collaborative ecosystem mindset, we help advertisers understand real market dynamics, avoid blind spending, and build a more transparent, sustainable media environment," said Wang.
SHAREit plans further investment in AI systems, data tools and partnerships across its global hubs. The company said it aims to build an advertising ecosystem that offers transparency and efficiency for brands and developers in fast-growing mobile markets.