Raen Lim appointed Managing Director for Asia Pacific & Japan

Qualtrics has appointed Raen Lim as Managing Director for Asia Pacific and Japan.

Raen Lim brings over twenty years of industry experience to her new role at Qualtrics, where she will lead operations across Asia Pacific and Japan to support regional growth and the expanding adoption of Qualtrics' AI solutions among customers.

Prior to joining Qualtrics, Lim served as Group Vice President for Asia at Splunk. Her career also includes senior leadership positions at Oracle, Salesforce, and Symantec. In her new capacity, Lim will oversee Qualtrics' teams in Australia, New Zealand, Japan, Southeast Asia, Korea, India, and Greater China.

Regional focus

Qualtrics continues to establish its presence in the region, collaborating with clients like Commonwealth Bank of Australia, Singapore Airlines, and Intrepid Travel. Lim's appointment comes as the company experiences an increase in demand for its AI-driven Experience Management solutions.

"Raen brings to Qualtrics an incredible track record of leading high-performing teams, scaling businesses, and partnering with organizations across the region to turn technology investments into business results that matter," said Brian Stucki, COO, Qualtrics. "As organisations increasingly adopt our AI capabilities, she brings the expertise and knowledge that will drive our next chapter of growth across Asia Pacific and Japan, and success for the thousands of customers we serve."

Qualtrics reports that more than one third of its customer base has upgraded to AI capabilities in the Qualtrics Experience Management Platform. In addition, 90% of the company's top 50 enterprise accounts have adopted at least one of the AI-powered innovations, and the number of monthly active customers of Qualtrics AI solutions has grown by 346% over the past twelve months. This expansion has contributed to a significant increase in the volume of experience data managed on the platform, which is cited as benefiting all customers.

AI and customer impact

Speaking about her new role and the direction for Qualtrics in the region, Raen Lim said:

"Experience is the defining factor in business success, and as an industry leader, Qualtrics is trusted by thousands of organisations worldwide to deliver measurable outcomes at every touch point," said Raen Lim, Managing Director, APJ, Qualtrics.

Lim further emphasised the value of the company's technology, saying:

"What sets Qualtrics apart is our AI capabilities, investments and innovations are proven, best-in-class, and deliver lasting value - not just promises. Across the region, I'm excited to help leading organisations continue to transform how they understand and engage with their customers and employees."

Strategic acquisitions

The recent USD $6.75 billion acquisition of Press Ganey Forsta by Qualtrics is expected to further advance the adoption and effectiveness of Qualtrics' technology for businesses, particularly by combining Qualtrics' software with Press Ganey Forsta's data, benchmarking, and healthcare expertise.

Qualtrics continues to develop its services to meet the specific needs of businesses in the Asia Pacific and Japan region, focusing on ways for organisations to use AI-powered insights to inform decision-making and improve both customer and employee experiences at scale.