Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have announced a partnership focused on improving ad personalisation while upholding customer privacy for retailers in Australia and New Zealand.

The collaboration aims to equip retailers and marketplaces with tools to deliver personalised customer experiences and manage data privacy effectively across channels.

The partnership will see the integration of Moloco's machine learning engine with MetaRouter's customer data infrastructure. This combination is intended to harness the power of first-party data to enhance ad personalisation while ensuring regulatory compliance and protecting customer consent and privacy.

MetaRouter's server-side platform ensures rigorous data privacy and consent governance. By removing the need for third-party tags, companies can have greater control over data sharing, ensuring that customer data is only utilised where explicit consent has been obtained.

This collaboration promises enhanced personalisation, with Moloco's real-time ad optimisation being integrated with MetaRouter's comprehensive data collection to provide more meaningful and engaging experiences for customers across both owned and third-party marketing channels.

The partnership also aims to increase advertising effectiveness. Moloco's machine learning applied to MetaRouter's data enrichment capabilities is expected to improve ad performance and the return on ad spend. Notably, the offsite personalisation capability offers a unique solution by delivering higher user match rates and targeting without involving data intermediaries.

Jason Bagg, Senior Director, Moloco ANZ, commented, "We're excited to partner with MetaRouter to bring the power of privacy-first personalization to companies across Australia and New Zealand. By combining our machine learning expertise and high performance retail media platform with MetaRouter's innovative data management solution, we can help retailers create more meaningful connections with their customers while respecting their privacy preferences."

Tim Brunk, Founder of MetaRouter, stated, "Moloco Commerce Media shares our commitment to helping customer-facing companies thrive in a privacy-focused world. We look forward to working together to set a new standard for data-driven customer experiences that prioritize trust and transparency."

Moloco Commerce Media and MetaRouter's combined offering is now available to retailers and marketplaces across Australia and New Zealand.

Moloco's mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco's machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first party data.

‍MetaRouter is a specialist in cloud customer data infrastructure (CDI), focused on improving enterprise-level customer data management. By providing secure, real-time data integration and enrichment solutions, MetaRouter helps businesses optimise their marketing performance and enhance customer engagement.