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Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023

From smartphones to self-driving cars, technology has been transforming the way we work and live. And when it comes to the dynamic realm of marketing, change occurs at an unyielding pace. More often than not, marketers find themselves grappling with a myriad of hurdles. Consumer behaviours evolve, and competition becomes increasingly fierce, causing paradigm shifts, consequently demanding professionals working in the industry to upskill and adapt. To excel in this arena, marketers have become pros in optimizing for efficiency by consistently innovating and adopting new methods and tech. 

Over the last decade, performance marketing has proven itself a boon in helping brands with incremental growth. In fact, with AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most. The art of creating not just captivating but conversion-friendly campaigns, deciphering vast troves of data, aligning with shifting consumer choices and A/B testing strategies at scale are all being powered by artificial intelligence. Yet, there has been hesitation in quickly adopting AI due to several reasons. Deploying AI typically entailed protracted development cycles, data scientists and a dependency on IT teams for process integration. This intricate and resource-intensive expedition frequently acts as an impediment, hindering the speed generally required for marketing endeavours.

This is where Low/no-code AI has been serving as a game-changing technology that has been cutting integration times from weeks to minutes. Aside from eliminating the need for coding expertise or even IT team interventions for deployment, low-code AI products have been delivering unmatched efficiency in the core areas of performance marketing.

Faster access and easy to use
Swift AI deployment serves as a potent tool for augmenting the operational efficiency of marketers. Through the rapid assimilation of AI technologies, marketers can glean actionable insights, automate mundane tasks, and engage in real-time, data-driven decision-making. This not only optimizes their processes but also fosters nimble responsiveness to market fluctuation, establishing a competitive edge. Moreover, it also facilitates the delivery of highly personalized and influential customer experiences, elevating their strategic prowess in a contemporary marketing landscape. 

Personalizing Creativity at Reduced Costs
Incorporating low or no-code AI platforms empowers marketing teams to automate monotonous tasks, including lead scoring, crafting personalized content, and honing ad targeting. This infusion of automation not only bolsters efficiency but also liberates valuable time, which can be thoughtfully directed towards strategic planning and nurturing creativity in marketing. By reducing the burden of routine operations, marketing professionals are liberated to concentrate on the higher-level, inventive aspects of their campaigns. Moreover, by bridging the gap between human ingenuity and automation, organizations are empowered to craft bespoke experiences that resonate with their clientele, all while maintaining a lean budget.

Data-driven Decision Making at Scale
In the world of marketing, AI is a valuable tool known for its ability to quickly and accurately analyze large sets of data. This helps marketers make data-driven decisions based on an understanding of market trends and customer behaviours, leading to innovative strategies.

This pivotal shift equips marketing teams to harness the unprecedented power of AI without demanding extensive technical acumen, paving the way for an epoch where data-driven decision-making becomes the lifeblood of the entire organization. In doing so, it transcends the confines of technical silos and invites a broad spectrum of professionals to engage actively in the AI revolution.

Additionally, the combination of AI with low/no-code platforms is a significant development in marketing. It allows for the easy blending of customer data from various sources to create personalized experiences. This not only improves customer satisfaction but also builds long-lasting loyalty, shaping the future of marketing.

Wrapping up, the rapid and simplified development of AI applications through low-code platforms provides marketing teams with the agility to explore various strategies and gain insights from prompt feedback. This fosters a culture of innovation, propelling organizational growth.