CMOtech Asia - Technology news for CMOs & marketing decision-makers

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Australians spend more time on social media, TikTok leads the way
4 days ago
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Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Over half of New Zealand's internet workforce want more remote work
4 days ago
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Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
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IAS extends AI-driven brand safety measures on Facebook & Instagram
This month
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Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
This month
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Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Last month
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Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
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Global social media users surpass 5 billion mark, reports Digital 2024
Last month
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social media
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Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Instagram influencer marketing expected to hit USD $22 billion by 2025
Last month
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HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
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Risk Outlook 2024 warns of AI-driven misinformation threat
Last month
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The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.
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'Data Never Sleeps': Domo's annual report reveals escalating online activity
Wed, 20th Dec 2023
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Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.
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Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Mon, 18th Dec 2023
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Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Zitcha & Broadsign collaborate for optimised global retail media strategy
Fri, 1st Dec 2023
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Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
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Meta & Zitcha offer unprecedented retail ad reach through new venture
Fri, 17th Nov 2023
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Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.
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UK's festive online spending to surge in 2023, Adobe reports
Mon, 13th Nov 2023
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big data
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bi
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data analytics
UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.
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AI technologies heighten risk of Black Friday scams in Australia
Mon, 13th Nov 2023
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email security
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scams
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social media
Rise in AI technologies boosts Black Friday scam risk in Australia, with losses to fraud hitting $3.1bn in 2020.
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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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MarketMedia & oOh!media partner to transform retail advertising
Fri, 13th Oct 2023
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MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
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Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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New Chief Product Office at TrafficGuard will focus on global growth
Fri, 18th Nov 2022
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TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.
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Report shows Instagram Singapore’s most engaging platform
Thu, 10th Mar 2022
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facebook
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instagram
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social media
Singapore government's use of social media channels to engage with residents revealed in Emplifi report, with Instagram as the most popular platform.
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User error causes six hour outage on Facebook, Instagram and Whatsapp
Wed, 6th Oct 2021
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Following a six-hour outage on Facebook, Instagram, and WhatsApp, bringing millions of digital lives to a halt, criticism of the company has been widespread.
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Instagram to roll out better third party access controls
Thu, 17th Oct 2019
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instagram
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privacy
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data sharing
Instagram to boost user data control over third-party apps.
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Looking for love? Facebook gets in on the dating game
Mon, 9th Sep 2019
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facebook
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social media
Facebook Dating launches in 20 countries, reshaping romance online.