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Canto to launch APAC hub in Sydney following strong ANZ growth
Wed, 21st Feb 2024

Leading digital asset management (DAM) software provider, Canto, has announced plans to establish an APAC hub in Sydney to manage its growing customer base and expedite growth in the ANZ market. This comes after a solid performance in the APAC region, with the firm witnessing a remarkable 163% growth in new customers YoY.

Canto, a prominent name in providing DAM solutions in markets across the US, UK and Europe, has been in business with about 3,000 global customers. Its reach on the Australian soil extends to high-profile companies like Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On Foundation. Canto's software aids teams in managing, creating, and sharing digital content more efficiently. It effectively complements the regular tools harnessed by marketing and design teams such as Adobe Creative Cloud, Office 365, WordPress and Figma.

Playing a pivotal role in DAM innovation, Canto introduced AI Visual Search, a high-tech feature that utilises AI to assist users in locating imagery, videos and other visual assets, overcoming the shortcomings of conventional, metadata-only searches. Boasting over 40 integrations with popular tools used daily by marketing, sales and creative teams, and with over 2 million digital assets uploaded to Canto libraries weekly, the company's users can derive enhanced value from their digital assets.

Freddie Rumsey is the driving force behind the company's surge in the region, having been appointed Canto Lead for APAC. With his first-hand experience of the obstacles faced by marketing, design, and commercial teams in various industries over time, Freddie is adept at quickly pinpointing the ways these can be addressed with Canto's DAM solution.

Freddie Rumsey enthusiastically acknowledged the investment in Australia saying, "The investment in local data centres and the boost in our regional support signifies our resolve to make ANZ a core market for Canto. We are eager to provide our ANZ customers, both existing and potential, with a top-notch DAM platform backed by the assurance of in-region support and data storage. I look forward to assisting organisations in the area manage their brand and digital content more effectively and strengthen customer relationships with our local partner, databasics."

Building on a robust partnership with ANZ-based DAM experts, databasics, this expansion is set to establish Canto's strong footing in Australia. Recalling the recent developments, Ricky Patten, the Director and Founder of databasics, remarked, "This growth is an exciting step and will enhance our partnership. The amalgamation of Canto’s global expertise and databasics's stellar local services and deep market understanding delivers a peerless DAM experience to our clients."

He concluded with an emphatic statement in support of the expansion, "Canto's new investment not only broadens our business horizons but reassures our commitment towards empowering ANZ organisations with top-tier DAM services and solutions. This appropriately represents our dedication to assist clients in managing their digital assets more efficiently and perpetuates our shared legacy of innovation, stellar customer service, and success."