adjoe secures 41 spots in AppsFlyer 2025 index

Mobile advertising firm adjoe has secured 41 positions in AppsFlyer's Performance Index 2025, including a top-six ranking among media sources in the Global iOS Gaming Power Ranking and the highest-volume ranking among rewarded ad networks across iOS and Android.

The recognition places the Hamburg-based company alongside some of the largest mobile media sources worldwide. App marketers widely use the AppsFlyer index as a benchmark for comparing ad network performance.

AppsFlyer said the 2025 edition of its index is one of its most extensive to date. The analysis covers 16.2 billion non-organic installs and 9.6 billion remarketing conversions. It includes data from 39,000 apps that each recorded at least 3,000 non-organic installs within specific segments, and 88 media sources that delivered more than 100,000 installs during the measured period.

Within this dataset, adjoe ranks highly across global gaming segments. The company appears in 41 separate category lists across iOS and Android gaming. AppsFlyer's methodology focuses on factors such as volume, retention, and remarketing performance, and groups results into regional and vertical indices.

Regional gains

adjoe has also recorded advances in the Asia-Pacific. The company ranks among the top three media sources in the iOS Single Source of Truth (SSOT) Gaming Index for Japan and Korea. This follows a full-scale launch in Japan less than 18 months ago.

adjoe positions itself as a specialist in rewarded advertising. Rewarded formats grant users in-app incentives for viewing ads or completing actions, which can drive higher engagement across gaming and other app categories. The company works with publishers in North America, APAC and EMEA and runs its own marketplace, adjoe Exchange.

Earlier in the year, AppsFlyer named adjoe a Premier Partner. The status reflects collaboration on attribution and measurement within AppsFlyer's ecosystem.

"Earlier this year, AppsFlyer named adjoe a Premier Partner, recognising how far we've taken our focus on clean, high-quality traffic at scale," said Jonas Thiemann, CEO & Co-Founder, adjoe.

"Since then, we've expanded our publisher network further across the globe, in our 3 core regions: North America, APAC and EMEA. Seeing this reflected in 41 rankings, with adjoe ranking as the biggest rewarded network by volume on both iOS and Android, confirms that our approach delivers consistent and tangible results for advertisers."

"Next, we're focused on growing our base of premium, world-class publishers, using data and AI to optimise every rewarded experience for each individual user, and evolving our products and dashboards based on what our customers share with us," said Thiemann.

AppsFlyer benchmark

The AppsFlyer Performance Index marks its tenth year of publication in 2025. The company first released the index in 2015. It has since tracked changes in mobile marketing as privacy rules, platform policies and user behaviour have reshaped how marketers acquire and retain app users.

The index has become a reference point for mobile marketers who need consistent comparisons across media sources. It compiles billions of installs and conversions into scored lists by region, platform and vertical. It also incorporates AppsFlyer's SSOT framework, which aims to reconcile discrepancies between reported data sources.

AppsFlyer said marketers use the index to review budget allocation decisions and gauge which media partners deliver specific outcomes such as retention or remarketing conversions.

"The AppsFlyer Performance Index continues to be a critical source of insights on media source budget allocation for marketers navigating an increasingly complex ecosystem," said Shani Rosenfelder, Director of Market Insights, AppsFlyer. "We're proud to recognise partners who deliver meaningful, high-quality growth for marketers, and who share our commitment to measurement innovation within the Modern Marketing Cloud."

The latest index underscores the competitive position of rewarded ad networks within mobile gaming. It also highlights regional differences as markets such as Japan and Korea see increased competition among media sources for iOS inventory.

adjoe, which is backed by applike group and Bertelsmann, has secured €100 million in funding. The company invests in ad formats and monetisation tools that target gaming and other app verticals.

Thiemann said adjoe plans further expansion of its publisher network and product suite in line with advertiser and developer requirements. The company expects future editions of AppsFlyer's index to reflect how those changes influence its rankings across regions and platforms.