Accenture set to acquire Singapore's Jixie to boost marketing tech resources

Accenture, a multinational professional services company, is on track to acquire Jixie, a Singapore-based media and marketing technology firm with a principal focus on Indonesian clientele. The move aims to bolster Accenture's marketing transformation resources and capabilities.

Jixie's platform is known for its intelligent digital marketing systems and comprehensive suite of monetisation and marketing growth tools. This robust advertising ecosystem links publishers and brand owners and empowers them with reliable customer insights.

This enables the transformation of marketing from a disjointed process to a strategic priority, emphasising simplicity while ensuring brand safety and protecting consumer data and privacy.

Jixie will be incorporated into Accenture Song, Accenture's tech-powered creative group, to enhance customer engagement and support sustainable company growth.

According to the company, this integration will help clients optimise customer data into actionable insights, offering the control, speed and trust necessary to capitalise safely on Indonesia's fast-expanding digital economy, valued to reach $146bn by 2025 before multiplying eightfold by 2030.

Jayant Bhagava, Country Managing Director for Indonesia at Accenture, stated, "The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model."

"Jixie's intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalisation and effectiveness to their marketing efforts."

With Jixie's platform, publishers can access monetisation tools, such as header-bidding solutions and performance marketing to improve advertising returns. Additionally, brand owners are able to enhance and integrate content securely without intermediaries, enabling them to utilise valuable insights for unique and significant brand engagement.

Jixie can help publishers double their monetisation returns and support brand owners in substantially increasing campaign clickthrough and conversation rates while enrichening customer data.

Joseph Tan, Indonesia Lead for Accenture Song, said, "The value of data in today's rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies. Jixie is an impactful platform that amplifies publishers' perspectives and simplifies the digital marketing experience."

The co-founder and managing director of Jixie, Vincent Martin, stated, "The next step for us is scale. We're thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers."

Accenture Song in Southeast Asia has been making sizeable investments to help clients grow and be relevant to their customers. The acquisition of Jixie's business marks the second investment made in Indonesia following the acquisition of Romp.

This move is in line with Accenture Song's recent agreement to acquire Rabbits Tale in Thailand, and other recent global acquisitions including ConcentricLife and Fiftyfive5.