All stories
Sitecore appoints Dave O'Flanagan as CEO with AI-first approach
Yesterday
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saas
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cx
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martech
Sitecore has confirmed Dave O'Flanagan as CEO, driving a 'marketer-first' AI strategy andspearheading the unveiling of generative AI capabilities for personalised marketing experiences.
SEEK launches Better Matches campaign with AI job matching
Yesterday
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seek
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job seekers
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apac
In response to rising global talent shortages, SEEK launches 'Better Matches', an inventive campaign for their amalgamated Jobstreet and Jobsdb platforms.
Yahoo ventures into CTV space with Yahoo Identity Solutions
Yesterday
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
Adobe unveils innovative Firefly Image 3 AI model at MAX London
2 days ago
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martech
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creative technologies
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ai
Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
Adobe unveils advanced creative control in fresh Photoshop update
2 days ago
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creative technologies
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martech
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ai
Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.
Becca Toth becomes Senior VP & CMO at Hyland
3 days ago
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partner programmes
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b2b marketing
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leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
Unleash the potential of AI and elevate customer-centric marketing
3 days ago
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cloud services
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public cloud
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
Aryza Group announces strategic partnership with Dotdigital
4 days ago
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martech
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cx
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cdp
Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.
The rise of the brand centric approach in the MVNO market
4 days ago
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big data
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bi
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data analytics
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
Artificial Intelligence and the Retail Personalisation Revolution
Last week
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cx
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martech
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cdp
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
Adobe reveals new AI-powered mobile app, Adobe Express
Last week
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martech
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video
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creative technologies
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
GitLab unveils Duo Chat for simplified AI-powered DevSecOps workflows
Last week
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app development
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web development
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compliance
GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Last week
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
Anastasia Nyrkovskaya makes history as Fortune Media's first female CEO
Last week
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leadership
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kpmg
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global expansion
Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.
Formlabs unveils Form 4 range, revolutionising professional 3D printing
Last week
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microsoft
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printing
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3d printing
Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.
NAB Show 2024: Harnessing GenAI for media's next frontier
Last week
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digital transformation
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ml
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ai
The NAB Show 2024 illuminated the potential of General AI (GenAI) in media but also highlighted the gap between its hype and readiness, with Qvest pointing the way forward.
DoubleVerify launches brand safety tool for TikTok advertisers
Last week
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gaming
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technology gifts
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travel
To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.
Thomson Reuters reveals fresh AI insights in new professionals report
Last week
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accounting systems
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digital banking
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ai
Thomson Reuters' debut Asia and Emerging Markets 'Future of Professionals Report' reveals AI's potential, with 89% of professionals forecasting AI-stimulated creation of novel careers.
Digital brand building overtakes performance-only marketing
Last week
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Adobe set to revolutionise video production with new AI tools
Last week
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video
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martech
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ai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
TVNZ launches innovative sports streaming service with MediaKind & Qibb
Last week
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cloud services
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video
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public cloud
TVNZ, in alliance with MediaKind and Qibb, debuts a cutting-edge sports streaming service on TVNZ+, using cloud-based platform for efficient live streaming of major sports events.
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Last week
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google
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privacy
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Qvest unveils AI adoption strategies in top media companies at NAB
Last week
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digital transformation
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digital entertainment
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ai
Qvest has shared key findings about AI integration strategies among Fortune 1000 companies in the media, broadcasting, and entertainment sectors during the 2024 NAB Show keynote.
Wolt expands tailored ad service to aid partner growth
This month
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.