CMOtech Asia - Technology news for CMOs & marketing decision-makers

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Tech job moves - Fujitsu, HackerOne, i-PRO, M-Files & NetApp
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appointments
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employment
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tech job moves
We round up all job appointments from November 25 - December 2, 2022, in one place to keep you updated with the latest from across the tech industries.
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AR/VR spending to reach $50.9 billion in 2026 - IDC
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vr
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idc
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analyst report
Worldwide spending on augmented reality and virtual reality is forecast to reach $13.8 billion this year and grow to $50.9 billion in 2026.
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HubSpot reveals marketing budget decline in Singapore
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crm
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martech
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strategy
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Tech job moves - Nutanix, Wiise, Datacom and Cerby
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appointments
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tech job moves
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employees
We round up all job appointments from November 21-25, 2022, in one place to keep you updated with the latest from across the tech industries.
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Customer engagement platform MoEngage gains entry in ANZ
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paas
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cx
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enterprise it
MoEngage will support brands such as MyDeal.com.au and Nova Entertainment in optimising their customer experience in Australia and New Zealand.
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Marketers struggling to make use of data - MoEngage
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cx
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marketing
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report
"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."
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iion releases new adtech offering for the gaming space
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gaming
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technology gifts
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advertising
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem. 
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Lasoo selects Marketplacer to enhance eCommerce ops
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saas
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online shopping
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location data
Marketplacer has been selected by Australian deal-discovery service Lasoo to power the company's new retail marketplace.
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Forrester: Investment in CDPs continuing to increase
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martech
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cdp
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forrester research
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.
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LinkedIn investigates role of CMOs in business recovery and success
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cmo
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linkedin
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marketing
"While we know the economy is in a state of flux, it's important that marketers continue to invest in marketing as by pulling back investment, they risk long term damage."
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Zoom rolls out updates and innovations at flagship conference
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productivity
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communications
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apac
Most notably, Zoom underscored the next step in its platform evolution with the beta launch of new product productivity tools: Zoom Mail and Calendar.
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Amperity strengthens its leadership team with two new hires
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marketing
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leadership
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appointments
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.
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Poly levels up hybrid working with Studio System relase
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video
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collaboration
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it solutions
Each Poly Studio System features a range of solutions, certified for Zoom Rooms, powered by the HP Mini Conferencing PC, plus a Poly TC10 controller and scheduler.
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Pattern Australia and popular local skincare brand partner
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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2023 Trends: Future proof your loyalty program with a data-driven strategy
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data analytics
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digital transformation
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uber
For leading brands, combining a digital-first experience with an effective loyalty program is critical to its customer-centric digital transformation. Yet why are so many brands getting it wrong?
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PixelForce acquires Svelte Studios for branding offerings
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branding
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mobile apps
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mergers and acquisitions
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.
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Capterra survey reveals Australian consumer shopping sentiments
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data protection
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transparency
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online shopping
Capterra, the B2B software search website, has revealed the results of a study on first-party data collection and how comfortable AU consumers are with the system.
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Consumers want brands and retailers fined for fake reviews
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gaming
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reviews
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technology gifts
Australian consumers want brands and retailers fined for fake reviews with many wanting a fine of more than 20% of the business’ total revenue.
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Chemist Warehouse chooses Marketplacer for new ANZ offering
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cx
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martech
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retail
Chemist Warehouse has selected Marketplacer to drive the company’s new online marketplace throughout Australia and New Zealand.
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Video: 10 Minute IT Jams - An update from SNP
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sustainable it
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data analytics
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bi
Today on 10 Minute IT Jams we are joined by Gerald Faust who is the managing director and CEO, Asia Pacific and the Middle East, SNP.
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Using data to find opportunities, not excuses: GfK shows the way
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martech
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data management
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data siloes
Surging inflation, increased competition, global recession challenges and shifts in consumer behaviour post COVID-19 are putting increasing pressure on businesses across the ANZ region.
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Macquarie University's digital transformation puts its people first
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bi
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big data
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payroll systems
When Macquarie University set out to undertake an ambitious and in-depth digital transformation, prioritising its people was a must.
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TIBCO has been named a Leader in 2022 GigaOm Radar report
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bi
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data analytics
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virtualisation
TIBCO has been named a Leader in the 2022 GigaOm Radar for Data Virtualization: Enterprise Vendors for its Data Virtualisation application.
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New Salesforce report sheds light on the state of marketing
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ai
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martech
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salesforce
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
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