CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news

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Jennifer Catto named executive vice president at Sabre
Today
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digital transformation
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marketing strategy
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customer engagement
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
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AI adoption grows in Singapore retail as trust concerns persist
Today
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digital transformation
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cx
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data privacy
Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.
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Optimizely unveils enhanced Opal AI to boost marketing workflows
Yesterday
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rpa
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cdp
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digital marketing
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
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StackAdapt debuts unified platform for email & programmatic ads
Yesterday
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
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How ‘Cloud Adjudication’ benefits retailers in Southeast Asia
Yesterday
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cx
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commerce systems
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pos
Cloud-based adjudication boosts Southeast Asian retailers with fast, personalised offers, enhancing loyalty programmes and customer satisfaction across channels.
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NICE & ServiceNow partner on AI to unify customer service
Yesterday
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
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RingCentral unveils flexible pay-per-organiser model for events
Yesterday
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uc
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digital transformation
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hyperscale
RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.
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Haast raises AUD $6 million to expand AI compliance platform
Yesterday
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risk & compliance
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genai
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llms
Australian AI compliance startup Haast has raised AUD $6 million to expand globally and enhance its platform used by Telstra, Aviva, and Zurich for faster, automated compliance.
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Consilium launches UniCRM for contact centre operations
Yesterday
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crm
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uc
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cx
Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.
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How the Orlando Magic are reinventing fandom with data and AI
Yesterday
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing
2 days ago
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
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Forrester names AI, agentic systems & robotics top for 2025
2 days ago
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robots
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hybrid cloud
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iot security
Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.
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Transparency urged to build stronger client-agency trust
2 days ago
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devops
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apm
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collaboration
Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.
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AI-focused marketing risks eroding trust, says new research
2 days ago
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
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Only 44% of CIOs seen as AI-savvy by CEOs, survey finds
3 days ago
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digital transformation
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partner programmes
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ai
A Gartner survey finds just 44% of CIOs deemed 'AI-savvy' by CEOs, who stress urgent upskilling to harness AI's business-transforming power.
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Udemy appoints Neeracha Taychakhoonavudh to lead CX
3 days ago
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digital transformation
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cx
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martech
Udemy appoints Neeracha Taychakhoonavudh as its first Chief Customer Experience Officer to lead global customer success and operations strategy.
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Jazeera Airways taps TCS to drive digital transformation push
4 days ago
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digital transformation
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cx
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martech
Tata Consultancy Services partners with Jazeera Airways to modernise its digital platform, enhancing customer experience and boosting revenue streams.
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Safeguard Global unveils new brand to guide international growth
4 days ago
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hcm
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global expansion
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employer of record
Safeguard Global has unveiled a refreshed brand identity to reinforce its role as a key guide in global workforce management and international expansion.
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Retailers boost performance with personalisation & new tech
4 days ago
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
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Athos Commerce refreshes brand to focus on retail innovation
4 days ago
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retail
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athos commerce
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innovation
Athos Commerce has rebranded, focusing on helping Australian retailers adapt to market shifts by optimising product discovery and boosting ecommerce growth.