All stories

Zendesk enters SCA with AWS for customer service at scale
5 days ago
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cx
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aws
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zendesk
The five-year strategic collaboration agreement with Amazon Web Services will help businesses deliver personalised CX at scale.

Latest NICE offering using OpenAI for customer experience
5 days ago
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ai
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nice
NICE has unveiled Enlighten Actions, a new offering that integrates Enlighten AI and Generative AI to allow organisations to create smart and humanised customer experiences.

Shopify and Google Cloud launch new integration for retailers
6 days ago
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ai
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retail
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integration
Shopify and Google Cloud have announced a new integration that enables retailers using Commerce Components to leverage search capabilities and AI innovations.

Adobe partners with luxury brands retailer Prada Group
Last week
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cx
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retail
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe Experience Manager has new capabilities for 2023
Last week
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ai
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martech
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creative technologies
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.

General Motors to utilise Adobe's Experience Cloud
Last week
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cdp
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adobe
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general motors
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe brings generative AI capabilities to its Experience Cloud
Last week
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ai
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innovation
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adobe
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Last week
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martech
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seo
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digital advertising
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Adobe unveils Real-Time Customer Data Platform innovations
Last week
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cx
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adobe
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.

Adobe and NVIDIA extend partnership to develop generative AI
Last week
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marketing
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adobe
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nvidia
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

Adobe Express presents enterprises with new opportunities for creativity
Last week
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cx
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creative technologies
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adobe
The new Adobe Express offering is purpose-built for enterprises, enabling even the most decentralised organisations to streamline and accelerate content development.

Adobe announces new Product Analytics in Experience Cloud
Last week
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data analytics
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adobe
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adobe experience cloud
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Adobe unveils world’s first content supply chain solution
Last week
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workflow automation
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cx
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adobe
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

Accenture, Adobe unlock content supply chain value
Last week
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marketing
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adobe
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accenture
"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."

Higher social media spend by Australian SMEs in 2023: GetApp
Last week
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

582% ROI for users of Storyblok says new TEI study
Last week
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cms
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research
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study
The report from Forrester Consulting also showed that the Storyblok product paid for itself in less than six months.

Fastly enters Google agreement to operate OHTTP Relay
Last month
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data
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google
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privacy
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.

APAC organisations aren't preparing for a cookieless future - report
Last month
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cdp
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marketing
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adobe
"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."

Flexible payment options vital in boosting eCommerce sales
Last month
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bnpl
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retailers
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online shopping
With the cost-of-living crisis putting pressure on household incomes, the need for flexible payment options has never been more urgent.

Video: 10 Minute IT Jams - An update from n3 Hub
Last month
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martech
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10 minute it jams
Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

BigCommerce advances enterprise platform to drive merchant growth
Last month
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saas
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retailers
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bigcommerce
BOPIS continues to grow and has become an important tool for merchants with online and physical stores to provide a seamless experience between them.

Meet the metaverse generation: What consumers want from the metaverse
Last month
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metaverse
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retailers
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marketing
“There has been a lot of hype about the potential of the metaverse, but very little is known about what consumers expect."

Microsoft unveils new AI tools to boost tech accessibility
Last month
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microsoft
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ai
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accessibility
"AI has been a big topic this year as we find ourselves at a historic intersection of opportunity and responsibility to the world around us."

Biggest drawback of social media for SMEs? Copycats
Last month
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.