Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.

Illumio has appointed Karl Van den Bergh as Chief Marketing Officer, aiming to enhance global marketing efforts for its breach containment solutions.

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

Phyllo has been honoured with SmartBear's inaugural Developer Visibility Award for outstanding developer practices, enhancing its API delivery and software reliability.

EY Consulting has released its Transformation Insider, examining AI trends in 2025, highlighting security risks and the need for strategic oversight in tech.

Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.

In response to TikTok's Messaging Ads launch in New Zealand, Respond.io has introduced an AI-driven solution to help businesses streamline communication.

Infosys and Tennis Australia unveil innovative AI features for the 2025 Australian Open, enhancing fan interactivity and player insights.

Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.