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Anonymised & Bedrock partner on ID-less targeting for advertisers
Marketing Technologies

Anonymised & Bedrock partner on ID-less targeting for advertisers

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

By Catherine Knowles • 3 min read • Thu, 25th Sep 2025
Mortar & Firehouse merge to form Mortar Tech for global growth
Data Analytics

Mortar & Firehouse merge to form Mortar Tech for global growth

Mortar Group and Firehouse Technology have merged to form Mortar Tech, enhancing their global capabilities in tech development and marketing intelligence.

By Kaleah Salmon • 4 min read • Thu, 25th Sep 2025
Rising talent drain as career growth stalls & AI fears mount
Artificial Intelligence

Rising talent drain as career growth stalls & AI fears mount

Top performers are quitting as career progression stalls and fears over AI strategies grow, causing rising talent drain across all industries globally.

By Sean Mitchell • 3 min read • Wed, 24th Sep 2025
Marketers using agentic AI foresee quantum computing's rise soon
Data Analytics

Marketers using agentic AI foresee quantum computing's rise soon

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

By Sean Mitchell • 4 min read • Wed, 24th Sep 2025
NiCE partners with JJ Spaun to highlight AI focus in golf world
Unified Communications

NiCE partners with JJ Spaun to highlight AI focus in golf world

NiCE partners with U.S. Open champion JJ Spaun as brand ambassador, highlighting its AI-driven focus in golf and customer experience innovation.

By Jed Nykolle Harme • 4 min read • Wed, 24th Sep 2025
Atlassian to acquire DX, boosting AI analytics for developers
Financial Systems

Atlassian to acquire DX, boosting AI analytics for developers

Atlassian will acquire DX to enhance AI analytics, helping 300,000+ tech firms measure developer productivity and ROI on AI investments effectively.

By Sean Mitchell • 4 min read • Tue, 23rd Sep 2025
Marketers face rising gap in Agentic AI adoption & maturity
Digital Transformation

Marketers face rising gap in Agentic AI adoption & maturity

A study reveals a widening gap as just 21% of marketers actively trial Agentic AI, while 51% plan investment amid rising adoption disparities.

By Sean Mitchell • 3 min read • Fri, 19th Sep 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
UNiDAYS appoints Mona Akiki Chief People Officer for global growth
Human Capital Management

UNiDAYS appoints Mona Akiki Chief People Officer for global growth

UNiDAYS taps Mona Akiki as Chief People Officer to drive global growth and enhance culture for its 250-strong London-based workforce.

By Melvin Hipolito • 3 min read • Thu, 18th Sep 2025
StarHub launches Dynamic Ad Pods for personalised live TV ads
Data Analytics

StarHub launches Dynamic Ad Pods for personalised live TV ads

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

By Kaleah Salmon • 3 min read • Thu, 18th Sep 2025
Granicus names Karthik Anbalagan to lead AI in public sector
Customer Relationship Management

Granicus names Karthik Anbalagan to lead AI in public sector

Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.

By Jed Nykolle Harme • 4 min read • Thu, 18th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Google Ads rolls out AI Max & new generative tools globally
Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025
Cutting through the noise: Hire like a hero in a crowded market
Human Capital Management

Cutting through the noise: Hire like a hero in a crowded market

AI-powered smart matching tech is helping SMEs hire faster and fairer, focusing on skills over CVs to tackle talent shortages and rising recruitment costs.

By Jennifer Williams • 5 min read • Tue, 16th Sep 2025
Global marketers embrace GenAI, reporting ROI & deeper value
Customer Experience

Global marketers embrace GenAI, reporting ROI & deeper value

A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.

By Melvin Hipolito • 3 min read • Tue, 16th Sep 2025
QSIC appoints Sean Cheyney to drive global retail media growth
Artificial Intelligence

QSIC appoints Sean Cheyney to drive global retail media growth

QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.

By Jed Nykolle Harme • 3 min read • Tue, 16th Sep 2025
Kyndryl & VML partner to boost customer engagement with AI
Customer Experience

Kyndryl & VML partner to boost customer engagement with AI

Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.

By Jed Nykolle Harme • 3 min read • Fri, 12th Sep 2025
Atarim launches InnerCircle AI agents to boost creative projects
Unified Communications

Atarim launches InnerCircle AI agents to boost creative projects

Atarim unveils InnerCircle, six AI agents embedded in workflows to enhance digital creative projects with expert guidance and real-time collaboration.

By Catherine Knowles • 4 min read • Fri, 12th Sep 2025
Contentstack launches Agent OS for adaptive brand experiences
Digital Transformation

Contentstack launches Agent OS for adaptive brand experiences

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025