Latest News - Page 4 - CMOtech Asia

Exclusive: Adobe ANZ chief on AI adoption trends

Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.

By Sean Mitchell • 5 min read • Last month

Digital Transformation

Google Cloud study says 52% of firms use AI agents

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

By Sean Mitchell • 3 min read • Last month

Unified Communications

Parloa study finds big firms make customer contact hard

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

By Shannon Williams • 4 min read • Last month

Customer Experience

MiQ says marketing funnel no longer matches consumers

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

By Shannon Williams • 4 min read • Last month

DevOps

Google Cloud expands Gemini Enterprise into AI agent hub

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

By Sean Mitchell • 4 min read • Last month

Data Protection

Google launches Workspace Intelligence for AI across apps

Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Code and Theory appoints JJ Schmuckler as President

Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.

By Sofiah Nichole Salivio • 3 min read • Last month

DevOps

Code and Theory launches AI creative tool with Adobe

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

By Catherine Knowles • 3 min read • Last month

Customer Experience

SAP & Google Cloud expand AI partnership for marketers

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Cogna appoints former Amazon AI leader Sam Ng as CTO

Cogna taps former Amazon AI engineering leader Sam Ng as Chief Technology Officer to steer its platform as it expands beyond its core markets.

By Sofiah Nichole Salivio • 3 min read • Last month

DevOps

Adobe unveils seven AI marketing workflow prototypes

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Sun Group & SITA automate Phu Quoc airport terminal

Sun Group and SITA to deploy self-service technology at Phu Quoc airport Terminal 2, lifting capacity and creating a model for future Vietnam projects.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.

By Patrick Keenan • 4 min read • Last month

Network Infrastructure

Asia Pacific firms broaden AI PC & workstation use

Asia Pacific businesses are expanding AI hardware use as new research shows strong uptake of AI PCs and workstations for different workloads.

By Mark Tarre • 5 min read • Last month

Manufacturing

Rockwell Automation showcases AI & digitalisation in Jakarta

Rockwell Automation draws nearly 400 industry leaders in Jakarta as manufacturers weigh AI, analytics and digital tools to lift efficiency and resilience.

By Sean Mitchell • 4 min read • Last month