CMOtech Asia - Technology news for CMOs & marketing decision-makers

Latest news - Page 34

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Hearst partners with VTEX & Valtech to advance media-driven eCommerce
Fri, 1st Dec 2023
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partner programmes
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ecommerce
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digital marketplace
Hearst, VTEX, and Valtech form a partnership, spearheading innovation in media-driven eCommerce across Hearst's consumer media businesses.
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PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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strategy
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digital advertising
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cro
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
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Amazon Connect adds Generative AI features to enhance CX
Thu, 30th Nov 2023
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uc
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hyperscale
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public cloud
Amazon Connect has introduced generative AI capabilities aiming to boost worker productivity, cut costs, and improve customer service.
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Amazon enhances data access with four new Zero-ETL integrations
Thu, 30th Nov 2023
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hyperscale
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public cloud
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cloud services
Amazon Web Services bolsters data access with four new Zero-ETL integrations, enhancing analysis across diverse data stores.
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Freshworks welcomes Mika Yamamoto as new Chief Customer & Marketing Officer
Wed, 29th Nov 2023
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data analytics
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digital transformation
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cx
Freshworks hires Mika Yamamoto, with an impressive 25-year track record, as its Chief Customer and Marketing Officer.
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Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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collaboration
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leadership
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digital advertising
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
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NVIDIA unveils NeMo Retriever for accurate AI application responses
Wed, 29th Nov 2023
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hyperscale
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public cloud
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genai
NVIDIA introduces NeMo Retriever, a state-of-the-art AI microservice enhancing AI application accuracy.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Tue, 28th Nov 2023
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digital marketing
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westfield
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awareness
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.
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Render Networks appoints Rob Laudati as VP of Product & Partnerships
Fri, 24th Nov 2023
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transparency
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digital divide
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product management
Render Networks has named Rob Laudati as Vice President of Product and Partnerships, aiming to enhance product strategy and expand its global partner ecosystem.
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Google Cloud and Klook initiative to boost customer engagement with AI
Fri, 24th Nov 2023
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data analytics
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public cloud
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cx
Google Cloud partners with Asian travel platform Klook to utilise generative AI to enhance translations, customer service and data capabilities.
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Lalamove boosts sales and customer engagement with Freshworks tools
Fri, 24th Nov 2023
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digital transformation
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cx
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martech
Lalamove utilises Freshworks' tools Freshdesk and Freshsales to improve sales conversion by 24% and customer engagement by 58%.
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Huawei claims inaugural Mentoring SG Corporate Excellence Award
Fri, 24th Nov 2023
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ict
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learning
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awards
Huawei bags the debut Mentoring SG Corporate Excellence Award, affirming its commitment to nurturing Singapore's mentorship ecosystem.
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Zscaler announces key appointments to drive AI & data innovation
Thu, 23rd Nov 2023
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digital transformation
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zero trust security
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zscaler
Cloud security company Zscaler has appointed two technology leaders to its executive team, as it focuses on AI and machine learning.
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Adjust & TikTok publish guide to maximise iOS success with SKAN 4
Thu, 23rd Nov 2023
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data privacy
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personal computing devices
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ios
Adjust and TikTok have issued a guide to help app marketers maximise iOS campaign success using SKAN 4, the latest version of SKAdNetwork.
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First Commonwealth enhances workforce communication with ScreenCloud partnership
Wed, 22nd Nov 2023
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edutech
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hcm
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productivity
First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.
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Half of firms yet to adopt AI for business, reveals Valcon's study
Wed, 22nd Nov 2023
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data analytics
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ai
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bi
Over half of surveyed businesses haven't adopted AI in their operations, despite recognising its benefits, says Valcon.
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Digital ad fraud detection market set to hit USD $190 billion by 2030
Tue, 21st Nov 2023
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blockchain
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martech
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data privacy
Report forecasts global digital ad fraud detection software market to reach a soaring USD $190 billion by 2030.
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Unity announces AI innovations and system updates at annual conference
Tue, 21st Nov 2023
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ai models
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developers
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unite
Unity unveils next-gen AI innovations and system updates, including Unity Muse and an anticipated Unity 6 release in 2024.
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Tandem platform streamlines workplace feedback with continuous approach
Tue, 21st Nov 2023
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uc
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genai
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ai
Tandem, a novel platform, aims to revolutionise workplace feedback with continuous review cycles, fostering high-performance culture.