Stories by Billy Loizou

These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.

Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.

Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.

The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.

With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.

A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.