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Stories by Billy Loizou

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Written by Billy Loizou

Global Stories

Written by Billy Loizou

The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
Unlocking unused customer data: A wake up call for travel and hospitality
Hyperscale

Unlocking unused customer data: A wake up call for travel and hospitality

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

By Billy Loizou • 5 min read • Tue, 5th Nov 2024
Digital disruption and 'customer lifetime value'
Customer Experience

Digital disruption and 'customer lifetime value'

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

By Billy Loizou • 5 min read • Wed, 31st Jul 2024
First-party data getting you down? 5 Tactics that will take you from zero to hero
Customer Experience

First-party data getting you down? 5 Tactics that will take you from zero to hero

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

By Billy Loizou • 5 min read • Thu, 6th Jun 2024
Navigating the new generation of targeting, privacy and paid media
Marketing Technologies

Navigating the new generation of targeting, privacy and paid media

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.

By Billy Loizou • 5 min read • Fri, 23rd Jun 2023
Is your dirty data messing with business productivity?
Data Protection

Is your dirty data messing with business productivity?

Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.

By Billy Loizou • 4 min read • Thu, 19th Jan 2023
2023 Trends: Future proof your loyalty program with a data-driven strategy
Data Analytics

2023 Trends: Future proof your loyalty program with a data-driven strategy

Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.

By Billy Loizou • 4 min read • Mon, 14th Nov 2022
Is 'dirty data' damaging your business?
Customer Relationship Management

Is 'dirty data' damaging your business?

The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.

By Billy Loizou • 5 min read • Tue, 11th Oct 2022
Australian consumers demand hyper-personalisation, new report reveals
Data Analytics

Australian consumers demand hyper-personalisation, new report reveals

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

By Billy Loizou • 3 min read • Thu, 31st Mar 2022
Digital transformation, privacy and the 'darkside' of the Metaverse
Digital Transformation

Digital transformation, privacy and the 'darkside' of the Metaverse

The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.

By Billy Loizou • 5 min read • Wed, 23rd Feb 2022
Why 2022 signals the 'conscious' commerce trend
Disaster Recovery

Why 2022 signals the 'conscious' commerce trend

With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.

By Billy Loizou • 3 min read • Wed, 23rd Feb 2022
Unlocking your data: Why customer loyalty is more than 'a points system'
Data Analytics

Unlocking your data: Why customer loyalty is more than 'a points system'

A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.

By Billy Loizou • 4 min read • Mon, 21st Feb 2022
Data derived from customer loyalty: more valuable than ever before?
Data Analytics

Data derived from customer loyalty: more valuable than ever before?

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

By Billy Loizou • 6 min read • Mon, 10th Jan 2022

Stories from Other Regions

Written by Billy Loizou

Customer data foundations critical for brands transformation in AI era
Data Analytics

Customer data foundations critical for brands transformation in AI era

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

By Billy Loizou • 5 min read • Wed, 8th Oct 2025
Conversion APIs: The 'missing link' to better travel and airline ad campaigns?
Marketing Technologies

Conversion APIs: The 'missing link' to better travel and airline ad campaigns?

Australia's travel industry eyes conversion APIs to boost ad targeting and campaign returns amid rising demand and privacy-driven tracking changes.

By Billy Loizou • 5 min read • Fri, 19th Sep 2025
Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns
Customer Experience

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

By Billy Loizou • 4 min read • Tue, 12th Aug 2025
Adapting to latest privacy regulations: Experts weigh in
Data Protection

Adapting to latest privacy regulations: Experts weigh in

These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.

By Billy Loizou • 6 min read • Fri, 13th Oct 2023