CMOtech Asia - Technology news for CMOs & marketing decision-makers

YouGov stories

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Luke Trayfoot joins Brite Payments as new CCO
Last week
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martech
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commerce systems
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payment gateways
Luke Trayfoot, former PayPal and MangoPay executive, takes on role as Chief Commercial Officer at Brite Payments, heading the effort to expand their real-time bank-to-bank payment solutions across Europe.
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Lack of advanced tech slows growth of UK's medium-sized firms
Last month
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digital transformation
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cloud migration
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enterprise adoption
Around 50% of UK's medium-sized businesses cite limited access to advanced technology as a growth barrier, according to a new report by ANS and YouGov.
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UK firms to bolster AI spending despite ROI concerns
Last month
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contact centre
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chatbots
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ai
Despite mixed confidence in return on investment, UK IT decision makers plan to boost artificial intelligence funding in 2024, amidst fears of premature adoption, reveals a study by NetApp and YouGov.
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Australians likely to switch brands due to poor digital experience
Last month
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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UK's T&L industry falls behind in AI adoption & sustainability goals
Thu, 8th Feb 2024
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bi
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big data
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cloud services
UK transport and logistics industry falls behind in AI uptake and sustainability goals amid cost and knowledge barriers, according to a YouGov survey commissioned by HERE Technologies and AWS.
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Aussies value flexible hours over working from home
Tue, 6th Feb 2024
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wfh
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remote working
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workforce management
Australian employees value flexible working hours over working from home, but many would consider leaving their job if remote work was no longer an option.
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SMEs remain bullish, planning growth despite economic challenges
Thu, 1st Feb 2024
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investment
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cba
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inflation
Despite high inflation and rising interest rates, 80% of SMEs plan strategies for growth in 2024, underpinned by a focus on innovation, investment, and staff training, says a CBA-YouGov study.
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Influencer endorsements could harm festive sales, Storyblok suggests
Thu, 21st Dec 2023
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shopping
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christmas
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social media
Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.
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Majority of Aussie businesses ready to pay cyber ransom, survey shows
Tue, 14th Nov 2023
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ransomware
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partner programmes
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business
73% of Australian businesses have been victims of cyber attacks in the past 5 years, according to a report by McGrathNicol Advisory.
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UK's trust in emerging tech lagging – BSV Blockchain study
Thu, 9th Nov 2023
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iot
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blockchain
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vr
BSV Blockchain study highlights significant gap in UK's trust and understanding of emerging technologies including blockchain and AI.
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AI could alleviate rising Australian burnout rates
Tue, 7th Nov 2023
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bi
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big data
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microsoft
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
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Australian businesses underestimate risks to supply chain
Mon, 16th Oct 2023
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research
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business confidence
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business
Research released by McGrathNicol Advisory warns Australian business leaders of overconfidence regarding supply chain risks.
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HubSpot reveals the future of CX is connected experiences
Tue, 8th Aug 2023
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bi
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big data
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accounting systems
HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.
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HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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bi
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big data
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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YouGov appoints Laura Robbie as Asia Pacific CEO
Fri, 19th Aug 2022
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sydney
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yougov
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japan
Laura Robbie becomes Asia Pacific CEO at YouGov, aiming to build a regional team that transcends geographical borders and empowers talent.