Yahoo stories
![Story image](../../../../../uploads/story/2024/07/11/preview_0.webp)
Milieu Insight upgrades Canvas to streamline consumer research
This month
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data analytics
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ai
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bi
Milieu Insight revamps Canvas, enhancing consumer research with improved survey tools, global reach, and AI-powered features, streamlining brand insights.
![Story image](../../../../../uploads/story/2024/07/03/preview_Hayley_Treasure.webp)
Yahoo enhances satellite sales team with Hayley Treasure hire
This month
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digital transformation
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digital entertainment
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yahoo
Yahoo has appointed industry veteran Hayley Treasure to its satellite sales team to bolster digital transformation among New South Wales' independent agencies.
![Story image](../../../../../uploads/story/2024/06/29/preview_Rueben_Vijaratnam_-_Managing_Director_SEA_-_td.webp)
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Last month
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martech
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digital advertising
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yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
![Story image](../../../../../uploads/story/2024/06/07/preview_img-jqE5iY1lfmGkwrW9bBAAuNzh.webp)
Brightcove partners with J:COM for Japanese wildlife streaming
Last month
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ecm
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martech
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digital entertainment
Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan’s zoos and aquariums, promising a seamless viewing experience.
![Story image](../../../../../uploads/story/2024/06/03/preview_Maddie_Basso.webp)
Maddie Basso appointed Yahoo Australia's Head of Commercial
Last month
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partner programmes
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strategy
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resellers
Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.
![Story image](../../../../../uploads/story/2024/05/21/preview_img-wtNORhNixmpgXSUaqdlIhoJr.webp)
DMARC adoption among .org domains doubles but remains low
Tue, 21st May 2024
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advanced persistent threat protection
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phishing
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email security
Charities are ramping up email security with DMARC adoption doubling in a year, yet less than 10% of .org domains have basic protections against cyber threats.
![Story image](../../../../../uploads/story/2024/05/20/preview_Josh_Forsyth.webp)
Zitcha names Josh Forsyth as APAC sales lead amid expansion
Mon, 20th May 2024
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martech
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yahoo
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advertising
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.
![Story image](../../../../../uploads/story/2024/05/09/preview_img-e0ywlMmHfgY9l5OJxT2K19a6.webp)
Hoppr & Yahoo Advertising announce major partnership in Singapore
Fri, 10th May 2024
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digital entertainment
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yahoo
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advertising
Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.
![Story image](../../../../../uploads/story/2024/04/29/preview_Chris_Oxley_Pic.webp)
Outbrain hires ex-Foxtel exec Chris Oxley as Country Manager for ANZ, Singapore
Mon, 29th Apr 2024
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partner programmes
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digital media
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yahoo
Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-Sso9bwacUAGvprN41ZZRDBia.webp)
Firms outsource new email security measures implementation
Thu, 25th Apr 2024
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phishing
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email security
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risk & compliance
Most firms struggle with email security protocols rolled out by Google and Yahoo, with over half opting to outsource compliance measures.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-F9213yIQPFeDfJfiaEbgHLzf.webp)
IT leaders leaning on outsourcing for DMARC implementation
Thu, 25th Apr 2024
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phishing
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advanced persistent threat protection
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email security
Majority of IT decision-makers lacking resources and expertise to implement DMARC email authentication protocol prefer outsourcing.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-y2xVBdZdyGe8ZMfmyl2LzRS1.webp)
Yahoo ventures into CTV space with Yahoo Identity Solutions
Thu, 25th Apr 2024
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omnichannel
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martech
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
![Story image](../../../../../uploads/story/2024/04/11/preview_img-d4NMagp645BWLXMFXhpOSgKW.webp)
The rising threat of search engine ad abuse
Thu, 11th Apr 2024
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
![Story image](../../../../../uploads/story/2024/04/04/preview_img-jEccPdoFQOtcgcp59r7XaGDQ.webp)
SquareX reveals gaping hole in major email providers' security measures
Thu, 4th Apr 2024
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advanced persistent threat protection
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email security
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cybersecurity
SquareX's cybersecurity study reveals major email providers' distressing failure to effectively identify and counter malicious document threats, potentially putting millions of global users at risk.
![Story image](../../../../../uploads/story/2024/04/03/preview_img-NHOgUGKVztujQly1QCUA15UO.webp)
Singapore's digital divide: Wealth impact on tech use
Thu, 4th Apr 2024
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smart cities
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yahoo
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digital divide
Study reveals 84% of Singaporeans heavily utilise mobile apps and digital services, but disparities exist among demographics.
![Story image](../../../../../uploads/story/2024/03/11/preview_img-5wihHIVwn1clYTD3KwTNbZB6.webp)
eCommerce retailers at risk due to new email security rules
Mon, 11th Mar 2024
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phishing
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advanced persistent threat protection
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email security
A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.
![Story image](../../../../../uploads/story/2024/02/16/preview_img-7kiYTBjnRT1emiN93K8NID66.webp)
Yahoo launches PurpleLab for market research in Australia & Asia
Fri, 16th Feb 2024
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data analytics
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big data
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bi
Yahoo's innovative PurpleLab offers swift, high-quality market research solutions in Australia and South East Asia, revolutionising the way brands garner consumer insights.
![Story image](../../../../../uploads/story/2024/01/10/preview_img-wBjYAOySFwPPR4GrQB5WCCJR.webp)
Yahoo introduces new features for privacy-focused ad testing
Wed, 10th Jan 2024
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data privacy
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yahoo
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privacy
Yahoo is set to enhance advertisers' media insights with new identity testing capabilities, optimising campaign measurement as third-party cookies decline.
![Story image](../../../../../uploads/story/2023/12/22/preview_img-rDGDNgKUuPUCRIAcYUxWkzcD.webp)
EasyDMARC reveals alarming rise in suspicious email activity
Fri, 22nd Dec 2023
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phishing
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it training
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email security
EasyDMARC reports a concerning 75% increase in suspicious emails flagged by authentication systems between 2021 and 2023.
![Story image](../../../../../uploads/story/2023/12/12/preview_img-VXoWPEvnuEUIeH4OQ4KdeuVh.webp)
Alarming cybersecurity gaps found in Australia's top hospitals
Tue, 12th Dec 2023
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advanced persistent threat protection
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email security
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risk & compliance
Over a third of Australia's top-rated hospitals lack necessary protections against email fraud and spoofing, reveals a cyber security study.