CMOtech Asia - Technology news for CMOs & marketing decision-makers

Workflow Automation stories

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
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team.blue rolls out AI tools across its business brands

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team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.
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Akeneo spring release links product data to market signals

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Akeneo's Spring Release adds AI discovery and marketplace feedback to product records, aiming to help retailers update catalogue data in real time.
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AI investment could help construction firms retain staff

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AI tools may help construction firms keep staff as a survey finds more than half of professionals would stay put if employers boosted investment.
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Markable launches free creator tier as social commerce grows

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Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
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Zapier expands AI governance controls for enterprise users

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Zapier broadens enterprise AI controls with policy enforcement across workflows, agents, assistants and SDK-built apps.
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Portal26 launches token controls for autonomous AI agents

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Portal26 adds real-time token controls as firms race to cap runaway spending from autonomous AI agents and keep budgets in check.
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Mars expands Google Cloud AI tie-up with Gemini Enterprise

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Mars broadens Google Cloud tie-up, making Gemini Enterprise the core AI layer for employees as it pushes unified search, custom agents and faster workflows.
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Tata Steel expands Google Cloud AI rollout across plants

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Tata Steel widens Google Cloud-driven AI deployment with 300-plus agents, cutting complaint turnaround times and automating shop-floor safety checks.
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Celonis & ProcessLab launch banking apps for mortgages

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Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
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Explainer: How Adobe is building agentic marketing

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Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
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ServiceNow & Google Cloud widen AI agent partnership

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ServiceNow and Google Cloud deepen AI tie-up as quarterly subscription revenue rises 19% and guidance is lifted after strong contract wins.
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GE Appliances rolls out 800 AI agents across operations

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GE Appliances uses Gemini Enterprise to put AI into factories, logistics and supplier work, cutting backorders 25% and speeding shift summaries.
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EcoVadis deepens Google Cloud AI partnership for growth

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EcoVadis expands workplace AI rollout with Google Cloud, using Gemini Enterprise to automate internal tasks and train staff to build custom agents.
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FIS upgrades trading & risk suite for buy-side firms

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FIS revamps cross-asset platform with AI dashboards and SaaS tools to help buy-side firms manage trading, portfolio and risk in one system.
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Temenos report says five trends will reshape banking

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Temenos and Bain warn that banks must modernise core systems, governed data and cloud architecture as AI, stablecoins and personalisation gather pace.
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NetApp deepens Google Cloud tie-up with Gemini rollout

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NetApp expands Google Cloud storage partnership with Flex Unified availability and Gemini Enterprise adoption, as it wins a 2026 partner award.
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Alteryx launches AI Insights Agent on Google Cloud

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Alteryx brings governed AI answers to Gemini Enterprise on Google Cloud Marketplace, aiming to improve accuracy, auditability and enterprise control.
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Amplitude launches AI Assistant for in-product support

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Amplitude brings AI support into digital products with Assistant, aiming to guide users in context, cut ticket volume and flag friction points.
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Cognizant launches Gemini Enterprise practice with Google

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Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.
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Avid & Google Cloud bring AI to media editing tools

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Avid and Google Cloud have struck a multi-year deal to embed Gemini and Vertex AI into Media Composer and Content Core, speeding archive search and editing.