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User experience (UX) stories

Designing for reality: What my non-traditional path taught me about diversity in tech
Artificial Intelligence

Designing for reality: What my non-traditional path taught me about diversity in tech

A technologist's non-traditional path shows why true diversity is now critical to build trustworthy, inclusive AI and products that work in reality.

By Nina Sekiguchi • 5 min read • Fri, 6th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
The beautiful chaos of parenthood is SEO's secret sauce
Marketing Technologies

The beautiful chaos of parenthood is SEO's secret sauce

Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.

By Samantha Edwards • 3 min read • Fri, 6th Mar 2026
International Women's Day - women, confidence, and the credit gap
Fintech

International Women's Day - women, confidence, and the credit gap

Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.

By Natalie Ip • 4 min read • Fri, 6th Mar 2026
Diverse perspectives driving innovation for the real world
Customer Experience

Diverse perspectives driving innovation for the real world

Female leadership at Tineco ANZ is reshaping consumer tech, proving diverse perspectives are vital to real-world innovation and growth.

By Jade Tang • 3 min read • Fri, 6th Mar 2026
The women who keep fintech clear, usable, and trusted
Digital Transformation

The women who keep fintech clear, usable, and trusted

Women in fintech comms quietly shape how digital finance is explained, tested and trusted, turning complex systems into everyday tools.

By Anastasiia Goritskaia • 4 min read • Thu, 5th Mar 2026
'Be confident, be true' - Farah's advice to women wanting to work in tech
Opinion

'Be confident, be true' - Farah's advice to women wanting to work in tech

Farah urges women in tech to own their expertise, stay true to themselves and deliver value to earn respect in male-dominated rooms.

By Farah Attia • 2 min read • Thu, 5th Mar 2026
Why women's influence in tech matters beyond headcount
Customer Experience

Why women's influence in tech matters beyond headcount

International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.

By Christine Bourdon • 5 min read • Thu, 5th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026

Stories from Other Regions

User experience (UX) stories

UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
'Software is not dead', says Elastic CPO Ken Exner
Digital Transformation

'Software is not dead', says Elastic CPO Ken Exner

Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.

By Adam Zuchetti • 5 min read • Fri, 6th Mar 2026
Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
Why female voices are essential in shaping our tech
Wearables

Why female voices are essential in shaping our tech

Female voices are transforming tech from specs to lived experience, proving diverse leadership builds smarter, more human-centred innovation.

By Kylie Mason • 5 min read • Fri, 6th Mar 2026
The strategy of story: Why vision and authenticity are the future of digital design
Digital Transformation

The strategy of story: Why vision and authenticity are the future of digital design

Digital design is shifting from surface beauty to story-led strategy, where clear vision and authentic brands define lasting success.

By Charis Yap • 3 min read • Fri, 6th Mar 2026
Why fintech must design with women's needs in mind
Fintech

Why fintech must design with women's needs in mind

Women are demanding, well-informed investors; designing products around their needs boosts returns, loyalty and overall customer experience.

By Lisa Hannam • 5 min read • Fri, 6th Mar 2026
Women: The tech industry's most undervalued cognitive asset
Advanced Persistent Threat Protection

Women: The tech industry's most undervalued cognitive asset

Women's integrative thinking is a critical, scarce asset in tech - yet chronic, invisible cognitive load is quietly degrading its value.

By Sonia Ouarti • 6 min read • Thu, 5th Mar 2026
Online peak spending swings complicate 2026 planning
Data Analytics

Online peak spending swings complicate 2026 planning

Sharp swings in online peak spending and 64% checkout abandonment risk derailing retailers' forecasts and promo plans for 2026.

By Karen Joy Bacudo • 4 min read • Thu, 5th Mar 2026
Apple co-founder Ronald Wayne to headline Apple@50 event
Apple

Apple co-founder Ronald Wayne to headline Apple@50 event

Apple co-founder Ronald Wayne, 92, will headline the Computer History Museum's Apple@50 launch, reflecting on the tech giant's origins.

By Sean Mitchell • 3 min read • Thu, 5th Mar 2026