CMOtech Asia - Technology news for CMOs & marketing decision-makers

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Heligan launches new strategic advisory & risk unit

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Heligan Group launches strategic advisory unit to tackle sanctions, ownership and cyber risk for investors, defence clients and high-net-worth buyers.
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Format-3 wins Webby Award for The Pendragon Cycle site

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London studio Format-3 lands a Webby Award for an immersive Television, Film and Streaming site for The Pendragon Cycle.
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GE Vernova lifts guidance as orders & profit surge

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GE Vernova reports stronger first-quarter orders, profit and cash generation, with Power and Electrification driving a bigger backlog and improved outlook.
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World IP Day: Why IP is the backbone of sporting brands' success

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World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
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Click to Pay lifts Ecommpay approval rates to 75.18%

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Ecommpay says Click to Pay is helping merchants win more completed online sales as guest checkout adoption rises and approval gaps widen.
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VIPRE report says attackers shift to trusted services

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VIPRE says cyber criminals are increasingly abusing trusted services like Cloudflare, Microsoft and TestFlight to dodge email security filters.
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Alteryx launches AI Insights Agent on Google Cloud

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Alteryx brings governed AI answers to Gemini Enterprise on Google Cloud Marketplace, aiming to improve accuracy, auditability and enterprise control.
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EIP partners with Nexacore on device cover push in Asia

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EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.
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Cyber attacks on universities rise 63% around the world

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Universities face a more varied cyber onslaught, with data breaches, hacktivism and ransomware surging as researchers draw nation-state attention.
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RWS survey finds most leaders distrust AI cultural nuance

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RWS survey finds most content leaders distrust AI for cultural nuance, even as 86% say it has sped up global content creation.
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Tata Steel expands Google Cloud AI across global operations

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Tata Steel deploys more than 300 AI agents with Google Cloud to speed up maintenance, customer service and back-office work worldwide.
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9fin launches full Asia Pacific platform after funding

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9fin expands into Asia Pacific with a full credit market platform, giving banks and asset managers wider access after its USD $170 million fundraise.
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Parloa study finds big firms make customer contact hard

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Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.
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MiQ says marketing funnel no longer matches consumers

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MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
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Bedrock Data extends ArgusAI governance to Google Vertex AI

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Bedrock Data expands ArgusAI to Google Vertex AI, giving firms one policy layer to govern agents across AWS, Snowflake and Google.
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Salesforce launches Headless 360 for agents & developers

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Salesforce launches Headless 360, giving software agents and developers API access to core tools as it deepens its push beyond the user interface.
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Syspro names Tom Loeffert as Chief Human Resources Officer

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Syspro taps veteran HR leader Tom Loeffert to help reshape its global workforce strategy as CEO Leanne Taylor drives the ERP software group's next growth phase.
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Oracle & Google Cloud add Gemini Enterprise database agent

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Oracle and Google Cloud add Gemini Enterprise access to governed database data, letting users query enterprise records in natural language without SQL.
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Luminance & LexisNexis link legal AI tools for contracts

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Luminance and LexisNexis have struck a tie-up to embed citation-backed legal research inside contract review, aiming to cut switch-hopping for in-house lawyers.
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Pinewood lifts revenue as US dealership testing starts

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Pinewood boosts annual revenue and EBITDA as testing begins at Lithia's US dealerships, with cash rising and medium-term growth targets intact.