Twilio Segment stories
![Story image](../../../../../uploads/story/2024/06/06/preview_img-wMp6d67uOSluRfRumARvO83Z.webp)
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-dZ2gnGgUYroSBikWPjmbUE9r.webp)
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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martech
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data analytics
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cdp
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-1HqQdvdNqjSjmMoQpYJU8nvI.webp)
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
![Story image](../../../../../uploads/story/2023/11/02/preview_aussie_ai.webp)
Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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data analytics
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martech
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cdp
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
![Story image](../../../../../uploads/story/2023/06/21/preview_GettyImages-1169668297.webp)
Databricks accelerates data sharing with new partnerships
Wed, 21st Jun 2023
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network infrastructure
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data analytics
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martech
Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.
![Story image](../../../../../uploads/story/2021/06/14/preview_GettyImages-1148234952.webp)
Twilio Segment launches customer journey builder for digital era
Mon, 14th Jun 2021
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martech
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data analytics
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planning
Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.
![Story image](../../../../../uploads/story/2020/11/03/preview_GettyImages-1196912174.webp)
Twilio finalises US$3.2 billion acquisition of Segment
Tue, 3rd Nov 2020
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crm
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uc
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data analytics
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
![Story image](../../../../../uploads/story/2020/10/26/preview_GettyImages-1146311500.webp)
Segment launches platform updates focusing on improving customer experience
Tue, 27th Oct 2020
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crm
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data analytics
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cx
Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.
![Story image](../../../../../uploads/story/2020/06/25/preview_GettyImages-647834166__3_.webp)
Segment appoints new APAC VP as it looks to bolster presence in ANZ
Fri, 26th Jun 2020
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data analytics
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martech
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planning
Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.
![Story image](../../../../../uploads/story/2020/04/20/preview_GettyImages-1169668297.webp)
Embracing zero trust for IoT and OT: a fundamental mind shift
Thu, 23rd Apr 2020
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data analytics
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ddos
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iot security
Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.
![Story image](../../../../../uploads/story/2020/03/10/preview_Segment.webp)
How a customer data platform can add value to your business
Wed, 11th Mar 2020
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data analytics
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martech
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planning
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
![Story image](../../../../../uploads/story/2020/03/05/preview_segment.webp)
Customer data company makes tracks in ANZ, prepares to double in size
Fri, 6th Mar 2020
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data analytics
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martech
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cdp
Segment achieves significant traction in ANZ, adding 50 customers in a year and planning to double its regional size in 2020.
![Story image](../../../../../uploads/story/2020/01/20/preview_partnership_global.webp)
Over 200 independent software companies declare CRM is not enough
Mon, 20th Jan 2020
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crm
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saas
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uc
More than 200 software companies, led by Segment, declare traditional CRM systems inadequate and form The Platform of Independents to enable custom tech stacks.
![Story image](../../../../../uploads/story/2019/11/11/preview_unified.webp)
Unpopular opinion: The software monolith is wrongly maligned
Mon, 11th Nov 2019
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saas
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data analytics
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martech
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.