TikTok stories
![Story image](../../../../../uploads/story/2024/09/06/preview_techday_596f3043e8294737cc04.webp)
YouTube & Amazon top ad platforms while X sees decline
3 days ago
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digital entertainment
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ai
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advertising
YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_d6e40b3c96283baffbb5.webp)
Australians opt for digital detox as social media use declines
3 days ago
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social media
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linkedin
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advertising
Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.
![Story image](../../../../../uploads/story/2024/08/30/preview_techday_da16f19f92ddfe2b398e.webp)
Navigating new territories: New tools for online safety
Last week
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ai
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cybersecurity
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instagram
Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.
![Story image](../../../../../uploads/story/2024/08/22/preview_techday_7acefa2d43321ad6db57.webp)
Social platforms key for brands to drive growth, says Circana
Last month
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ar, vr & metaverse
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shopping
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instagram
Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_326099144c4c8ffc5ff9.webp)
Linnworks unveils Linnovation & Linn Academy 2025 event
Last month
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financial systems
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tiktok
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quickbooks
Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_c67cdc1e8a40f65bca27.webp)
Pattern launches 'Pattern Creators' to bolster Aussie brands
Last month
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martech
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social media
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instagram
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
![Story image](../../../../../uploads/story/2024/07/29/preview_techday_c52be59ae186a7f79c32.webp)
Report highlights obstacles to AI adoption in Australia
Mon, 29th Jul 2024
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it training
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public sector
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government
V2 Digital's first State of AI in Australia report highlights early stages of AI adoption, barriers, and potential for business growth, with only 21% showing AI maturity.
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_421134ca2dbf2fb55b37.webp)
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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instagram
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us
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youtube
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_a626fcb07662d86cda01.webp)
Southeast Asian retailers boost social commerce amid challenges
Tue, 16th Jul 2024
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_5d7da6af65661105b33c.webp)
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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facebook
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instagram
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youtube
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
![Story image](../../../../../uploads/story/2024/07/01/preview_techday_99939577296706cbb89d.webp)
UK adults online for 76% of waking hours, study finds
Mon, 1st Jul 2024
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social media
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digital age
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research
New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.
![Story image](../../../../../uploads/story/2024/06/26/preview_techday_3b350fa61270c9c29876.webp)
Experts urge government action on AI misinformation regulation
Wed, 26th Jun 2024
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ai
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manifesto
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skills gap
AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_e7d593de8754248fa15a.webp)
Amperity unveils new tools to boost digital ad measurement
Wed, 19th Jun 2024
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digital advertising
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meta
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tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_430244d2112090815b43.webp)
Adobe & TikTok partner to streamline content creation
Tue, 18th Jun 2024
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martech
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content creation
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adobe
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
![Story image](../../../../../uploads/story/2024/05/24/preview_img-aabQrFAJjGpZgW0oSjIyWEBb.webp)
Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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cdp
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whatsapp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
![Story image](../../../../../uploads/story/2024/05/15/preview_img-0a9v23k2RDD1Y3iAvGoTQSgP.webp)
AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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strategy
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social media
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
![Story image](../../../../../uploads/story/2024/05/10/preview_img-ylICsr5hn8tc5hja5yJllXjo.webp)
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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digital literacy
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
![Story image](../../../../../uploads/story/2024/05/07/preview_img-WdPar5DKtPJfvI9gykbdbYIf.webp)
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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meltwater
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-g4H8z9zxfY4nR8LtRAT04ELU.webp)
AI & ML form critical defence against digital deception
Thu, 25th Apr 2024
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data analytics
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email security
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ai
AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.
![Story image](../../../../../uploads/story/2024/04/19/preview_img-ajTghLWsnPJlg1Uz13OoXpk5.webp)
Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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ai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.