Taboola stories
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.
Reach is rolling out Taboola's DeeperDive AI answer engine across titles including the Express and Daily Star to power on-site search.
AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.
Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
CyberArk appoints Omer Grossman as Chief Trust Officer and Ariel Pisetzky as Chief Information Officer to boost leadership and drive growth strategies.
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
As referral traffic from search weakens, the publisher is betting AI answers on-site will keep readers engaged and protect ad revenue.
Adoption of Taboola’s AI Q&A tool is accelerating as publishers seek to hold readers on-site and monetise search habits reshaped by generative AI.
Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.
Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.
Taboola's new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
