CMOtech Asia - Technology news for CMOs & marketing decision-makers

Survey results stories

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Australian workers prioritise work-life balance over higher pay
2 days ago
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accounting systems
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digital banking
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mental health
Nearly half of 500 Australian workers surveyed by Humanforce have changed jobs in the past year, prioritising work-life balance and wellbeing over higher pay.
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MAT finance leaders urge Labour for increased school funding
3 days ago
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accounting systems
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edutech
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digital banking
MAT finance leaders have urged Labour to boost school funding, highlighting rising costs, pay awards, and SEND provisions as critical concerns from an IMP Software survey.
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Unprepared executives face challenges with Google's cookie phase-out
4 days ago
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martech
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accounting systems
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cdp
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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UK business leaders stressed by rapid tech changes, study finds
This month
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accounting systems
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digital transformation
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digital banking
A BBD Perfect Storm Co/Labs survey reveals UK business leaders' anxiety over rapid tech evolution, with many admitting to stress and a fear of appearing outdated.
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Digital incidents costing Australian firms millions
This month
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accounting systems
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digital banking
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it infrastructure
New PagerDuty research finds digital incident costs in Australia average AUD $1,036,327, with automation touted as crucial for mitigating financial impacts.
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UK finance leaders prioritise tech, AI to drive productivity
This month
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accounting systems
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digital transformation
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digital banking
The 2024 Yooz survey reveals that finance leaders globally are prioritising technology use, cash flow optimisation, and reducing overheads.
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UK financial leaders shift support to Labour – report
This month
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accounting systems
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digital banking
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labour party
Research shows 55% of UK financial leaders plan to vote Labour, foreseeing positive business impacts, contrasting with 26% expecting negative effects.
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API security gaps widen despite rising incidents, says survey
This month
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ai security
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digital banking
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accounting systems
A new survey by Traceable AI reveals that API security gaps are widening even as API-related incidents rise, with fewer organisations implementing dedicated protection.
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Survey reveals burnout crisis among Australian knowledge workers
Last month
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accounting systems
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wfh
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edutech
A UiPath-commissioned survey reveals 82% of Australian knowledge workers feel burnt out, with a third extremely so, citing heavy workloads and lack of AI tools as key stressors.
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New survey reveals challenges facing business travel in 2024
Last month
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sustainability
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accounting systems
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digital banking
SAP Concur's survey reveals key business travel challenges for 2024 include disruption, safety, sustainability, and unequal opportunities.
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Zyxel Networks' firewall solutions win top PUR survey accolade
Last month
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accounting systems
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firewall
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breach prevention
Zyxel Networks' firewall solutions have topped the latest Professional User Ratings survey by techconsult, winning Champion status for superior security, user-friendliness, and reliability among SMBs.
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Less than half of UK firms use GenAI despite recognised benefits
Last month
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accounting systems
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it training
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digital banking
UiPath’s Global Knowledge Worker Survey reveals that only 47% of UK businesses are utilising GenAI tools. Meanwhile, 28% of workers are experiencing burnout, highlighting a need for better AI training and support.
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AI adoption among Australian SMEs to surge by 2026, survey finds
Last month
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accounting systems
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digital banking
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ai
A survey by Small Business Loans Australia reveals 25% of SMEs are using AI, with 60% planning adoption by 2026. NSW leads, while medium-sized businesses show the highest uptake.
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Australian executives predict AI-driven business growth in 2024
Last month
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accounting systems
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advanced persistent threat protection
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digital banking
A new survey by OpenText Cybersecurity reveals that 92.5% of Australian executives in MSPs and MSSPs foresee significant business growth driven by AI investments in the next year.
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US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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bi
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accounting systems
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big data
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
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Pattern study reveals trust gap in Australian online shopping
Tue, 28th May 2024
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accounting systems
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digital banking
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ebay
Australian shoppers trust Amazon far more than emerging rivals Temu and Shein, reveals a Pattern study. Only 7% vouch for Temu's product quality.
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Corporate treasurers frustrated by outdated bank onboarding methods
Tue, 14th May 2024
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accounting systems
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digital banking
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cfo
Research by Encompass Corporation reveals that 87% of corporate treasurers in the UK and US abandon banking applications due to outdated onboarding processes.
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Executives plan to boost generative AI investments, Accenture survey shows
Thu, 9th May 2024
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it training
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accounting systems
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digital banking
Nearly 90% of executives managing supply chains and production seek to ramp up investment in generative AI, but there's a recognised need for advanced training and comprehension of the technology, Accenture's 'Pulse of Change' survey reveals.
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AI's role in shaping future workplaces explored in annual Work Trend Index
Thu, 9th May 2024
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microsoft
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accounting systems
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digital banking
Microsoft and LinkedIn's annual Work Trend Index reveals how AI is transforming workplaces, with New Zealand leading in AI adoption despite lacking comprehensive implementation plans.
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ANZ small businesses weigh increased marketing amid economic concerns
Thu, 9th May 2024
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cx
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accounting systems
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martech
Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.