Storytelling stories

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Bitget deepens its UNICEF partnership to boost Cambodian girls' digital skills through game design, coding and youth-led Game Jam events.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.

Chronicle unveils its AI-powered presentation tool, enabling users to create polished decks in minutes, revolutionising visual storytelling and collaboration.

Google launches Flow, an AI tool designed to help filmmakers craft cinematic scenes using generative AI models Veo, Imagen, and Gemini.

Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.

Skillsoft appoints Raianne Reiss as Chief Marketing Officer to lead global marketing, aiming to enhance brand and drive growth amid digital transformation.

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

Manifold Valley, a Los Angeles start-up, is pioneering hyper-realistic digital humans for triple-A video games, blending AI with artistic performance capture.

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

Exploring cognitive empathy, storytelling and the need for greater female representation in technology, with a focus on the unique skills women bring to the industry.

Adobe introduces an intelligent audio experience in its Premiere Pro software beta version, promising to speed up editing and facilitate workflows ahead of the 2024 Sundance Film Festival.