CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Storytelling Stories

Asian Stories

Storytelling stories

Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

By Patrick Keenan • 3 min read • Last month
Bitget backs UNICEF games scheme for Cambodian girls
Gaming

Bitget backs UNICEF games scheme for Cambodian girls

Bitget deepens its UNICEF partnership to boost Cambodian girls' digital skills through game design, coding and youth-led Game Jam events.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026

Global Stories

Storytelling stories

Tonies expands range with Disney figures & new games
Warner Bros

Tonies expands range with Disney figures & new games

Tonies adds Ms Moni, Postman Pat and Disney-themed games as it widens its screen-free audio range with new bundles and personalised figures.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Exclusive: How Adobe showcases its innovation engine
DevOps

Exclusive: How Adobe showcases its innovation engine

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

By Sean Mitchell • 3 min read • Last month
Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Why cybersecurity needs better storytelling; and more women telling It
Digital Transformation

Why cybersecurity needs better storytelling; and more women telling It

Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.

By Hannah Perez • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
Why "Give to Gain" needs to stop being a women's virtue and start being a business model
Unified Communications

Why "Give to Gain" needs to stop being a women's virtue and start being a business model

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

By Lizi Sprague • 3 min read • Fri, 6th Mar 2026
Building in public: Why women entrepreneurs need visibility as much as capital
Social Media

Building in public: Why women entrepreneurs need visibility as much as capital

Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.

By Kavitha Ramaswamy • 4 min read • Fri, 6th Mar 2026
Pocket FM taps OpenAI to power AI-native audio growth
Robotic Process Automation

Pocket FM taps OpenAI to power AI-native audio growth

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
HONOR & ARRI bring cinema image science to mobiles
Generative AI

HONOR & ARRI bring cinema image science to mobiles

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Behind DeepMind & Darren Aronofsky's AI-led short film slate
Generative AI

Behind DeepMind & Darren Aronofsky's AI-led short film slate

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

By Jake MacAndrew • 3 min read • Wed, 18th Feb 2026
AI has raised the stakes: Why strategic communications remains human-led in 2026
Digital Transformation

AI has raised the stakes: Why strategic communications remains human-led in 2026

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

By Dan Gamble • 4 min read • Sat, 7th Feb 2026

Stories from Other Regions

Storytelling stories

Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
Energyz Black wins Hotwire Accelerator for UK energy AI
Artificial Intelligence

Energyz Black wins Hotwire Accelerator for UK energy AI

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026
As women, collaborative communications is essential for collective impact
Software Development

As women, collaborative communications is essential for collective impact

Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.

By Samantha Howard • 5 min read • Mon, 2nd Mar 2026
Mardi Gras app launches as year-round LGBTQIA+ hub
Social Media

Mardi Gras app launches as year-round LGBTQIA+ hub

Sydney Mardi Gras has overhauled its festival app with Safety Circles, a Fan Wall and Strobe tools to boost safety and connection.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026