Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Impressive redefines marketing model, wins new clients
3 days ago
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martech
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digital marketing
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digital strategy
Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.
AppScenic launches new AI tools for eCommerce automation
5 days ago
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commerce systems
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martech
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ai
ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.
The mindset and skills every SME should invest in NOW to succeed in future
Last week
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
Hexaware launches AI app for eCommerce product descriptions
Last week
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cx
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digital transformation
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
Megantic wins three major awards at Global Agency Awards
Last month
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martech
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deakin university
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awards
Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Last month
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martech
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erp
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epicor
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.
AI in Commerce: Why retailers need to beware
Last month
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cx
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it training
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martech
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
NP Digital acquires SearchGuru to bolster APAC market presence
Last month
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martech
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insurance
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP’s 270-strong team.
Global AML expenditure by non-financial sectors to surge 170%
Wed, 22nd May 2024
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martech
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risk & compliance
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search engines
Global spend on Anti-Money Laundering systems by non-financial entities is set to soar 170%, reaching $6.3 billion by 2028, driven by stricter regulations.
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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meltwater
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
The rising threat of search engine ad abuse
Thu, 11th Apr 2024
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
NP Digital expands APAC presence & appoints new regional leaders
Wed, 20th Mar 2024
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martech
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digital marketing
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apac
Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.
Oracle shows new generative AI for Fusion Cloud Applications Suite
Thu, 14th Mar 2024
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cx
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martech
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hcm
Oracle debuts generative AI features designed to enhance decision-making and user experiences across its Fusion Cloud Applications Suite, showcased at Oracle CloudWorld London.
85% of Australian e-commerce content found to be plagiarised
Wed, 28th Feb 2024
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martech
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digital transformation
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commerce systems
Australian AI-driven SEO solutions specialist, OptiDan, reveals alarming levels of duplicate and plagiarised content amongst e-commerce retailers in its comprehensive industry study.
Telecoms industry's benefits most generous, says Vestd study
Mon, 19th Feb 2024
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martech
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seo
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search engines
Telecom sector leads in job benefits, according to a study by Vestd, amid reports that 70% of UK workers are considering changing jobs in 2024.
Rising fraudulent ads on search engines prompt calls for vigilance
Thu, 15th Feb 2024
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malware
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martech
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risk & compliance
Rising instances of fraudulent software ads on search engines lead to heightened scrutiny and calls for user vigilance, warns cybersecurity firm Oxylabs.
Data Privacy Day: Zoho highlights the need for more education
Fri, 26th Jan 2024
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edutech
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data analytics
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martech
Data Privacy Day: Zoho stresses the vital need for businesses to educate themselves, increase transparency and bolster data privacy practices as AI use intensifies.
GenAI set to conduct 30% of marketing tasks by 2027, IDC predicts
Mon, 8th Jan 2024
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data analytics
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martech
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ai
IDC FutureScape predicts Generative AI will undertake 30% of traditional marketing tasks by 2027, as APeJ propels towards a more data-driven marketing approach.
AI tool FACTlix to detect fraudulent consumer reviews
Wed, 3rd Jan 2024
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data protection
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saas
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martech
FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.
Generative AI's rapid adoption set to revolutionise various applications by end 2023
Thu, 14th Dec 2023
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martech
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forrester research
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productivity
Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.