Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
AI reshapes banks’ role in Asia Pacific financial wellness
2 days ago
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seo
Most APAC banks are failing to meet customers’ financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
Verde Digital hires Chloe Steele as new SEO Manager
3 days ago
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seo
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
Cloudflare buys Astro framework, pledges open future
5 days ago
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seo
Cloudflare snaps up the Astro web framework, vowing to keep it open source while tying it closer to its performance and developer platform.
Hendrix Rose PR to boost Verde Digital’s UK profile
Last week
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seo
Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.
Forrester warns on 2026 tech budgets amid AI shifts
Last week
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seo
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
Yext predicts AI will redefine online discovery by 2026
Last week
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seo
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Silver Fox APT & PowerG flaws expose key security risks
Last week
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seo
NCC Group links Silver Fox’s false-flag malware campaigns to ValleyRAT and uncovers critical PowerG flaws that can fully compromise alarms.
CEEK warns brands: win machine trust or vanish by 2026
Last week
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seo
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Jaded London hires Verde to fuel £100m SEO growth push
Last week
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seo
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.
MediaVision’s AI-led SEO wins UK fashion search award
Last week
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seo
MediaVision’s AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.
Agentic AI poised to transform cyber defence & search
This month
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seo
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Semify buys Dragon Metrics to boost global AI SEO reach
This month
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seo
US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
PushON marks 20 years with rapid growth & AI focus
This month
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seo
Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.
Chinese hackers fake Teams downloads in false flag ploy
Last month
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seo
Chinese state-backed hackers mimic Microsoft Teams downloads in a false flag campaign to infect Chinese speakers and blame Russian actors.
IDHL launches AI incubator backed by GBP £1.5 million
Last month
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seo
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
Google expands Preferred Sources in global search
Last month
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seo
Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.
Jellyfish names Maria Africa to lead ANZ paid media
Last month
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seo
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
What holiday trading strength means for modern retail cyber readiness
Last month
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seo
Cyber Weekend spending of AUD $6.8 billion shows retail’s strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.
AI to redefine eCommerce discovery, emotion & subs by 2026
Last month
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seo
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Demand Spring & Brandlight partner on AI search visibility
Last month
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seo
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.