Retail media stories - Page 2

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

QSIC adopts Datadog to monitor 17,000-store audio network, slashing incident recovery from days to hours and boosting retail media uptime.

Creative agency 30Acres will rebuild Zulu & Zephyr's global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.

Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

Constructor named sole Customers' Choice in 2025 Gartner Peer Insights report for search and product discovery, earning perfect user rating.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.