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How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
SmartPATH launch brings AI-driven omnichannel communications to ANZ
Digital Transformation

SmartPATH launch brings AI-driven omnichannel communications to ANZ

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

By Melvin Hipolito • 4 min read • Thu, 18th Sep 2025
8x8 reports surge in AI-powered CX adoption & unveils new tools
Unified Communications

8x8 reports surge in AI-powered CX adoption & unveils new tools

8x8 reports a 150% rise in AI-powered customer interactions and unveils new tools enhancing CX with AI-driven insights and secure payment options.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025
Proximus Global named Visionary in 2025 Gartner Magic Quadrant
Unified Communications

Proximus Global named Visionary in 2025 Gartner Magic Quadrant

Proximus Global has been named a Visionary in Gartner's 2025 Magic Quadrant for CPaaS, highlighting its unified approach and global telecom strengths.

By Catherine Knowles • 3 min read • Wed, 30th Jul 2025
Sinch launches Model Context Protocol to drive AI messaging
Customer Experience

Sinch launches Model Context Protocol to drive AI messaging

Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.

By Catherine Knowles • 4 min read • Fri, 18th Jul 2025
Sinch appoints Angus Mansfield to lead APAC channel sales growth
Customer Experience

Sinch appoints Angus Mansfield to lead APAC channel sales growth

Sinch has named Angus Mansfield as Vice President of Channel Sales for APAC, aiming to expand partnerships and boost growth in the region's booming customer communications market.

By Melvin Hipolito • 4 min read • Wed, 11th Jun 2025
AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025
Sinch named top vendor for RCS messaging in global ROCCO report
Customer Experience

Sinch named top vendor for RCS messaging in global ROCCO report

Sinch is named a Tier 1 vendor in ROCCO's 2024 RCS Messaging Market Impact Report, praised by operators in 64 countries for technical strength and reliability.

By Melvin Hipolito • 3 min read • Thu, 22nd May 2025
Twilio teams with Microsoft to drive enterprise conversational AI
Software-as-a-Service

Twilio teams with Microsoft to drive enterprise conversational AI

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

By Sean Mitchell • 5 min read • Thu, 15th May 2025
Infobip, Haas F1 partner to boost fan engagement with AI tech
Customer Experience

Infobip, Haas F1 partner to boost fan engagement with AI tech

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

By Jed Nykolle Harme • 3 min read • Sat, 10th May 2025
Sinch partners with OneReach.ai to boost global AI comms
Customer Relationship Management

Sinch partners with OneReach.ai to boost global AI comms

Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.

By Jed Nykolle Harme • 2 min read • Sat, 10th May 2025
Sinch named leader in Omdia CPaaS report for innovation & AI
Customer Experience

Sinch named leader in Omdia CPaaS report for innovation & AI

Sinch is named a Leader in Omdia's CPaaS 2025 report, scoring highly in innovation and go-to-market strategy with strong global customer engagement.

By Kaleah Salmon • 2 min read • Thu, 1st May 2025
Twilio finds RCS adoption rising among mobile industry pros
Customer Relationship Management

Twilio finds RCS adoption rising among mobile industry pros

Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.

By Melania Watson • 3 min read • Wed, 16th Apr 2025
Sinch recognised as essential app in HubSpot ecosystem
Unified Communications

Sinch recognised as essential app in HubSpot ecosystem

Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.

By Sean Mitchell • 3 min read • Mon, 14th Apr 2025

Stories from Other Regions

European consumers weigh AI, privacy & personalisation for BFCM
Customer Experience

European consumers weigh AI, privacy & personalisation for BFCM

European consumers show cautious optimism towards AI easing Black Friday shopping, with 44% positive but 40% concerned over data privacy and personalisation.

By Catherine Knowles • 3 min read • Fri, 19th Sep 2025
Azmarq Technovation launches Baynix.ai in Dubai to boost AI messaging
Digital Transformation

Azmarq Technovation launches Baynix.ai in Dubai to boost AI messaging

Azmarq Technovation has launched Baynix.ai in Dubai, offering AI-driven omnichannel messaging to enhance business communication across the Middle East and beyond.

By Kaleah Salmon • 3 min read • Mon, 8th Sep 2025
Smart Communications acquires Pendula to boost AI in customer chat
Data Analytics

Smart Communications acquires Pendula to boost AI in customer chat

Smart Communications acquires Pendula to enhance AI-driven orchestration, boosting customer engagement across SMS, email, WhatsApp, and RCS in regulated sectors.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025
Sinch & Verizon to enhance business messaging in the US
Customer Experience

Sinch & Verizon to enhance business messaging in the US

Sinch has strengthened its alliance with Verizon to boost Rich Communication Services adoption for business messaging across the US, enhancing customer engagement.

By Kaleah Salmon • 2 min read • Tue, 25th Mar 2025