Public Relations stories
TechDay severs ties with Archetype: A cautionary tale of mismanagement & unethical requests
TechDay ends a 17-year tie with PR firm Archetype over unethical requests, marking a dramatic shift in media-PR dynamics.
Symbiosis: How PR done well can make the press better
In an ICT industry bursting with innovation and new ideas, being perceived as a reliable source of information is critical in developing trust.