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Public Relations stories

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TechDay severs ties with Archetype: A cautionary tale of mismanagement & unethical requests
Wed, 4th Oct 2023
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techday
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public relations
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archetype
TechDay ends a 17-year tie with PR firm Archetype over unethical requests, marking a dramatic shift in media-PR dynamics.
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Symbiosis: How PR done well can make the press better
Fri, 5th May 2017
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journalism
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public relations
In an ICT industry bursting with innovation and new ideas, being perceived as a reliable source of information is critical in developing trust.