Perplexity stories
Nearly half of Australians use AI assistants for online shopping, with 78% expecting such tools to become mainstream within a year, says PayPal research.
AI crawlers now account for 80% of bot traffic, with Meta leading, placing huge strain on web resources and raising concerns over data bias and security risks.
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Riskified and HUMAN Security partner to help merchants manage rising risks and opportunities from AI-driven eCommerce shopping agents.
Enterprise use of generative AI platforms has surged 50%, with shadow AI posing rising data security risks as unsanctioned apps operate beyond IT control.
A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.
Skymel unveils ARIA, an AI assistant uniting ChatGPT, Claude, Gemini and Perplexity into one seamless platform for unified, accurate user answers.
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
Bell partners with Perplexity to offer eligible Canadian customers free 12-month access to Perplexity Pro AI, valued at nearly CAD $300.
Commerce.com unifies BigCommerce, Feedonomics and Makeswift under one brand, focusing on AI-driven 'agentic commerce' to reshape retail experiences.
Tech stocks soar in 2024, with AI tools aiding investors in navigating market risks amid record concentration in top US shares.
UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.
OpenTable unveils AI Concierge to ease bookings at over 60,000 restaurants by providing instant info on menus, hours, and more for savvy diners worldwide.
Optus offers new and existing mobile customers a free 12-month subscription to Perplexity Pro, an AI search valued at AUD $300, enhancing access to AI tools.
