Patrick Keenan stories
Patrick Keenan writes about the challenges, decisions and small moments that shape everyday life, often focusing on how people navigate change, uncertainty and ambition. His stories tend to follow ordinary characters in revealing situations, using sharp dialogue and close observation to uncover what truly motivates them.
Across his work, you’ll find themes of work, family, friendship and personal growth, with plots that turn on subtle emotional shifts rather than big spectacles. Reading Patrick Keenan’s stories offers a chance to recognize familiar struggles from a fresh angle, and to reflect on your own choices, compromises and hopes.
How executive profiling drives growth in B2B tech
Last week
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digital transformation
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martech
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partner programmes
Executive visibility is emerging as a growth lever for B2B tech firms, helping leaders build trust, win attention and sharpen market position.
Marketing investment in B2B tech - Southeast Asia must do better
Last week
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saas
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digital transformation
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martech
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
Brand as a revenue multiplier in enterprise sales
This month
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hyperscale
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cx
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martech
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Brand vs demand in B2B tech - Why you need both to grow
This month
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digital transformation
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partner programmes
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erp
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
What is a 'Brand' in B2B technology - and how does it drive growth
This month
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cx
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martech
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risk & compliance
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Last month
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digital transformation
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cx
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martech
In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.
Beyond the booth: How tech companies can win at industry events
Last month
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digital transformation
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hyperscale
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cx
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.