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NielsenIQ (NIQ) stories

Techcombank leads in Vietnamese banking brand equity rise
Unified Communications

Techcombank leads in Vietnamese banking brand equity rise

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

By Catherine Knowles • 3 min read • Thu, 23rd Jan 2025
2023 will see increase in cloud investment in Asia: Alibaba
Hybrid Cloud

2023 will see increase in cloud investment in Asia: Alibaba

As security, local support and pricing continue to drive public cloud adoption, four in five businesses in Asia are planning a complete cloud migration by 2024.

By Gaurav Sharma • 4 min read • Tue, 14th Mar 2023

Global Stories

NielsenIQ (NIQ) stories

AI & data to transform marketing & media by 2025
Data Analytics

AI & data to transform marketing & media by 2025

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

By Imee Dequito • 4 min read • Fri, 20th Dec 2024
Australians & Kiwis face strain from living cost crisis
Health Technologies

Australians & Kiwis face strain from living cost crisis

A report reveals ongoing financial strain for Australians and New Zealanders, with rising living costs leaving nearly half feeling worse off than last year.

By Imee Dequito • 3 min read • Fri, 6th Dec 2024
NielsenIQ unveils 2025 tech & durables growth trends
Health Technologies

NielsenIQ unveils 2025 tech & durables growth trends

NielsenIQ unveils its latest report forecast, focusing on key trends in the Tech & Durables sector set to shape the market by 2025.

By Sean Mitchell • 3 min read • Fri, 22nd Nov 2024
AI increasingly shapes global consumer purchasing trends
Data Analytics

AI increasingly shapes global consumer purchasing trends

NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.

By Catherine Knowles • 2 min read • Wed, 9th Oct 2024
AI Appreciation Day: Q&A with NielsenIQ
Data Analytics

AI Appreciation Day: Q&A with NielsenIQ

AI is set to transform market research, says NielsenIQ on AI Appreciation Day. Discover the potential and challenges in AI-driven innovation.

By Staff Writer • 3 min read • Mon, 15th Jul 2024
Elite appoints Lindsey Moorley as CFO in the Midst of Growth Strategy
Partner Programmes

Elite appoints Lindsey Moorley as CFO in the Midst of Growth Strategy

Financial management company Elite announces Lindsey Moorley as CFO as part of a growth strategy following new acquisitions and independence.

By Sean Mitchell • 2 min read • Tue, 26th Sep 2023

Stories from Other Regions

NielsenIQ (NIQ) stories

Digital catalogues drive Australian shoppers' store choices
Marketing

Digital catalogues drive Australian shoppers' store choices

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

By Melvin Hipolito • 4 min read • Mon, 20th Oct 2025